Sargent Security becomes major sponsor of GT Championships Thursday, 23 Feb 2012 07:42pm National security services company, Sargent Security, has signed a naming rights deal with the motorsport category, the Australian GT Championships and hopes to become a major sponsor of a V8 Supercar team in five years. Read more
Tekno Autosports use QR codes to find sponsors Thursday, 23 Feb 2012 07:14pm Tekno Autosports has put QR codes as livery on its two Holden cars in the lead up to the V8 Supercars Championship Series as a way of enticing sponsors. Read more
Emirates winner from golf sponsorship: Repucom Thursday, 23 Feb 2012 07:08pm Emirates received media value 14 times its sponsorship investment for its naming rights of the Australian Open golf tournament, according to data from media analyst, Repucom International. Read more
Pet food brand signs new Etihad Stadium deal Wednesday, 22 Feb 2012 09:17pm Australian distributor Holistic Pet Foods has signed a three-year promotional deal for its recently acquired American natural pet food brand, Canidae, with Etihad stadium. Read more
QRL snags commercial broadcast deal Wednesday, 22 Feb 2012 09:14pm Channel Nine has signed a one-year broadcast partnership with the Queensland Rugby League that will boost the status and commercial prospects of the state-based competition. Read more
Samsung swimming to London with The Missile Wednesday, 22 Feb 2012 09:13pm Samsung Electronics Australia has signed 100m freestyle swimmer, James 'The Missile' Magnussen as a brand ambassador in the lead up to the 2012 London Olympic Games. Read more
Reds ink media deal with Fox Sports Tuesday, 21 Feb 2012 09:30pm Sports broadcaster Fox Sports has signed a media partnership with the Queensland Reds Super Rugby franchise for the 2012 season. Read more
Less flesh and more family values as Coopers taps into V8 Supercars Tuesday, 21 Feb 2012 09:25pm Coopers Brewery will take over from beer brand XXXX Gold as a platform partner of the V8 Supercars and plans to promote its success as a family-orientated business by celebrating its 150th anniversary at all V8 events. Read more
Jeep extends deal with Richmond Monday, 20 Feb 2012 08:47pm Automotive brand Jeep has extended its joint major sponsorship of the Richmond AFL club through to 2014. Read more
Packed March devalues event sponsorships in Victoria: peak body Monday, 20 Feb 2012 07:46pm Victoria has too many major events in March, and the competition for sponsorship dollars and attendance devalues the entire program, according to events industry body, the Victoria Events Industry Council. Read more
