Government funding of the arts is on the decline and the sector must find its own version of cricket's Twenty20 in order to appeal to new audiences and sponsors, according to Opera Australia artistic director, Lyndon Terracini.Read more
Taronga Zoo is pioneering some new digital media concepts that broaden out the sponsorship opportunities it can offer to corporates looking to partner with the Zoo.Read more
Apparel company KooGa has partnered with Super Rugby franchise the Western Force for the next three seasons from 2012 onwards.Read more
Social media guru Amy Jo Martin wowed delegates at the recent Sponsorship Australasia conference on the Gold Coast with her stories about how the celebrities she represents have used social media to engage with their fans. See below for a wrap up of highlights of the conference.Read more
How good is your knowledge of the sponsorship industry? Take the inaugural monthly Sponsorship News quiz and find out.Read more
Group buying retailer, OurDeal has launched a new initiative that brings the concept of group buying to fund raising in the not-for-profit sector.Read more
The City of Port Phillip in Victoria is calling tenders for sponsorship brokerage services for the St Kilda Festival from 2013 to 2015.Read more
Shotokan Karate International Australia (SKIA) is seeking a sponsorship consultant to assist with the Karate World Championships, which will be held in Sydney in November next year.Read more
The days of the sponsorship industry having to rely on traditional broadcast to drive awareness are just about over, says sports marketer Garry Dods.Read more
Power tool brand Makita has renewed its major sponsorship or the Melbourne Storm NRL club and will remain the club's front-of-shorts sponsor for another year.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.