Ausgrid to focus on education and community sponsorship Friday, 17 Feb 2012 07:24pm Energy infrastructure company, Ausgrid will in future focus its sponsorship budget on education-based partnerships focusing on math, science and engineering, after it dropped several high-profile naming rights deals. Read more
Air Australia administration no loss to Queensland Reds Friday, 17 Feb 2012 05:46pm The Queensland Reds Super Rugby franchise has confirmed that the financial troubles of new airline Air Australia won't hit its sponsorship revenue, because its contract with the company was complete, and all money's under the contract had been received. Read more
BHP Billiton continues with West Coast Friday, 17 Feb 2012 05:38pm BHP Billiton has extended and expanded its sponsorship of the West Coast Eagles AFL club and will continue to be involved with community education programs that use sport as a base. Read more
Online activation key to new Collingwood deal Thursday, 16 Feb 2012 09:11pm Wine retailer, Get Wines Direct has signed a five-year deal with AFL club Collingwood to become its official wine partner, in a partnership that will be promoted solely online. Read more
Virgin sponsorship strategy to become leader in sports travel Thursday, 16 Feb 2012 09:06pm Virgin Australia will partner with the V8 Supercars as official airline, and says the deal is a further step in its sponsorship strategy to become the leading choice in air travel for sports fans. Read more
Dunlop rolls over Fujitsu to take rights for V8 Supercars Development Series Wednesday, 15 Feb 2012 09:55pm Consumer electronics company Fujitsu walked away from the naming rights of the V8 Supercars Development Series after a 5% rise in the sponsorship rights fee, opening the way for tyre manufacturer Dunlop to take over the property. Read more
Bailey AFL deal adds new rungs to ladder Wednesday, 15 Feb 2012 09:30pm Bailey Ladders has renewed its official AFL ladder sponsorship and will extend the deal to include grassroots Australian football through the Victorian Football League (VFL). Read more
Gold Coast Airport returns to marathon Tuesday, 14 Feb 2012 08:33pm Gold Coast Airport has renewed its sponsorship of the Gold Coast Marathon for a further three years. Read more
Sponsorship Australia seeks input for industry survey Tuesday, 14 Feb 2012 08:33pm Industry association, Sponsorship Australasia, and research company, Repucom International, are calling for participants to take part in the latest Sponsorship Outlook study. Read more
Vodka shakeup may herald sponsorship realignment Monday, 13 Feb 2012 09:11pm Leading vodka brand and major sponsor, Russian Standard Vodka, has signed a new distributorship deal with Suntory, which could ultimately result in a wide ranging shakeup of the alcohol sponsorship market. Read more
