Shop A Docket to target Tiger’s community Monday, 13 Feb 2012 07:28pm Shopping docket-based advertising company, Shop A Docket, has signed a one-year community-based partnership with the West Tigers NRL club. Read more
Woodside and Fremantle sign four-year extension Friday, 10 Feb 2012 08:47pm Oil and gas exploration company, Woodside, has renewed its current three-year co-major sponsor deal with the AFL's Fremantle Dockers for a further four years, taking the deal through to the end of 2016. Read more
CBA develops integrated campaign to activate cricket sponsorship Friday, 10 Feb 2012 08:00pm The Commonwealth Bank has developed an integrated campaign to activate its sponsorship of Cricket Australia this summer and to celebrate its 25 years of involvement with the sport. Read more
Toyota moves from coach's box to community program with West Coast Friday, 10 Feb 2012 07:13pm Toyota WA is changing its sponsorship of the West Coast Eagles AFL club and will no longer be its coach sponsor but will partner a new community program. Read more
Social media a “must” for sponsorship campaigns: survey Thursday, 09 Feb 2012 09:25pm Almost 80% of senior sponsorship executives surveyed in recent research agree that social media is a "must" for all sponsorship campaigns, but only 25% were of the opinion sponsors were doing a good job of using social medial. Read more
Medibank forges closer ties with tennis Thursday, 09 Feb 2012 09:10pm Private health insurer, Medibank has increased its sponsorship of Tennis Australia and will now back a new national junior development system as its naming rights partner. Read more
Nissan entry to add interest to V8s Thursday, 09 Feb 2012 09:04pm Nissan has announced it will provide four cars to the V8 Supercar Championship team Kelly Racing in 2013, in a move the V8 Supercars believe will reinvigorate the series and the existing Holden and Ford dominated teams. Read more
Emirates grounded; BMW cleared for take-off Wednesday, 08 Feb 2012 09:50pm Luxury automotive brand BMW has moved quickly to increase its involvement with thoroughbred racing in NSW, picking up a major naming rights sponsorship formerly held by Emirates Airlines. Read more
Sydney Kings reinvigorates sponsorship approach Wednesday, 08 Feb 2012 09:22pm The NBL Sydney Kings has reinvigorated its corporate sponsorship approach, and lifted its focus on family and community-based events. Read more
Gilbert deepens relationship with Reds Tuesday, 07 Feb 2012 09:09pm Rugby equipment supplier Gilbert has increased its involvement with the Queensland Reds by becoming the official ball and equipment supplier of the grassroots level Brisbane Juniors. Read more
