Detailed research helps broaden sponsor base for Belvoir theatre Thursday, 02 Feb 2012 05:40pm Sydney-based theatre company, Belvoir has stepped up its research activity to demonstrate to sponsors the value of their partnerships. Read more
V.I.P. Home Services goes national with Port Adelaide Wednesday, 01 Feb 2012 09:43pm V.I.P. Home Services has signed a three-year deal as joint major sponsor with the AFL's Port Adelaide, in a bid to lift its national brand awareness. Read more
Lockwood praises V8 team sponsorship Wednesday, 01 Feb 2012 07:53pm Security and lock supplier, Lockwood has increased its commitment to V8 Supercar team, Brad Jones Racing (BJR), by signing on as naming rights partner of Fabian Coulthard's car. Read more
University builds "sporting" profile with Brumbies deal Tuesday, 31 Jan 2012 09:51pm The University of Canberra has signed on as principal partner of Super Rugby's ACT Brumbies for the 2012 season in a deal it hopes will boost its profile as a "sporting university". Read more
Qantas takes off with ARU Sevens Monday, 30 Jan 2012 09:26pm Qantas has increased its involvement with the Australian Rugby Union by becoming the naming rights sponsor of the men's and women's Sevens teams for the next four years. Read more
Australian Open extends Rolex relationship in record-breaking year Monday, 30 Jan 2012 09:21pm Watch brand Rolex has renewed its sponsorship of the Australian Open tennis tournament, citing increased attendance numbers and strong international media coverage in 2012 among its reasons for renewing. Read more
HOSTPLUS reunited with Storm Friday, 27 Jan 2012 06:09pm Superannuation fund HOSTPLUS has returned to the NRL's Melbourne Storm after a two-year absence, signing a two-year deal with the team's coaching staff. Read more
Target and "Give Where you Live" get behind Geelong Multi Sport event Friday, 27 Jan 2012 06:09pm Retailer Target and local charity Give Where you Live will become the naming rights partners of races held at this year's Geelong Multi Sport Festival. Read more
Baseball finals secure ConocoPhillips and Delta Air Lines Wednesday, 25 Jan 2012 09:34pm The Australian Baseball League championship series has secured energy company ConocoPhillips as a naming rights sponsor and Delta Air Lines as a major partner. Read more
Santos re-up deal with Tour Down Under Wednesday, 25 Jan 2012 09:28pm Oil and gas exploration company Santos has extended its naming rights deal with the South Australian Tour Down Under cycling race, taking the deal out to 2016. Read more
