Vodafone this week continued a national sponsorship activation program that has so far given V8 Supercars fans the opportunity to race against Team Vodafone's Craig Lowndes and Jamie Whincup in penguin suits, armoured tanks and now lawnmowers.Read more
An innovative new National Australia Bank sponsorship will improve the ability of grassroots sporting administrators to manage their clubs' finances, says Nick Maywald, chief executive of sporting news and information company, SportingPulse.Read more
The Geelong Cats AFL club has finally confirmed homebuilder Simonds as its new stadium sponsor, with the venue to be known as Simonds Stadium from November onwards.Read more
Football facility operator Soccer5s has become the major sponsor of A-League club Central Coast Mariners, and the company has ambitious plans for national expansion.Read more
Sport apparel and footwear manufacturer, ASICS has become the new official footwear and apparel sponsor of Cricket Australia.Read more
The Hunter Sports Group (HSP), owner of the Newcastle Knights NRL and Newcastle Jets A-League clubs, has signed two new major sponsorship deals covering both clubs - one with Hunter Valley wine company, Drayton's Family Wines, and another with car rental franchise, Europcar Newcastle and Hunter Valley.Read more
The four major sporting leagues in the USA are on track to post a 7.9% increase in sponsorship revenue for 2011, according to sponsorship research company IEG.Read more
Western Australian builder Gemmill Homes has downgraded its involvement with AFL to become the major sponsor of the Perth Wildcats NBL club.Read more
AFL's Auskick grassroots program has become a crucial community engagement platform for the National Australia Bank over the last five years, says the bank's general manager of brand and sponsorship, Kevin Ramsdale.Read more
Melanie Hardman, formerly of Pepsico, has been appointed marketing director for drinks company Campari Australia.Read more
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