Athletics Australia aims to capitalise on Olympic year Tuesday, 17 Jan 2012 09:12pm Athletics Australia has used its profile as a "high-priority Olympic sport" to land Qantas as the major partner for the 2012 Australian Athletic Tour. Read more
Jupiters renews Cowboys sponsorship Tuesday, 17 Jan 2012 08:06pm Jupiters Casino in Townsville has renewed its sponsorship of the North Queensland Cowboys for 12 months, taking the relationship to more than ten years. Read more
Mission Australia forms unique American Express partnership Tuesday, 17 Jan 2012 07:54pm Credit card company, American Express, has expanded its partnership with Mission Australia through a new initiative that will reward its card members with extra points if they make donations to the charity. Read more
Global sponsorship spending to reach $51 billion in 2012 Monday, 16 Jan 2012 08:34pm The global sponsorship sector will grow 4.9% to $51 billion in 2012, with emerging markets such as Brazil and India offsetting tighter marketing budgets in Europe, according to US sponsorship research company IEG. Read more
Unilever signs Sydney Festival sustainability deal Monday, 16 Jan 2012 08:30pm Global FMCG company Unilever will become the inaugural sustainability partner of the Sydney Festival in 2012. Read more
Jeep on a pole to activate Polo deal Monday, 16 Jan 2012 07:34pm Automotive brand Chrysler opted for a high-profile activation of its Jeep Wrangler vehicle sponsorship of the Victorian Polo Club by displaying the car on top of a twelve metre revolving pole at the Portsea Polo event this month. Read more
Merry Christmas from Sponsorship News Monday, 19 Dec 2011 09:27pm The team at Australian Sponsorship News wishes you a Merry Christmas and a Happy New Year. Read more
Betchoice.com gamble on landing the big spender Monday, 19 Dec 2011 09:26pm Online betting agency, Betchoice.com will sponsor the yacht, Lahana in this year's Sydney to Hobart Yacht race in a bid to build an association with the high net-worth individualswho follow and are associated with the event. Read more
T20 Big Bash teams struggling in tough sponsorship market Monday, 19 Dec 2011 08:14pm The two Sydney-based teams and the team from Melbourne in the inaugural T20 Big Bash cricket tournament were unable to secure major sponsors, for the first round of the competition. Read more
V8 Utes extend partnerships across the board Friday, 16 Dec 2011 09:13pm Automotive parts retailer Auto One and car cleaning product ArmorAll have renewedtheir sponsorships of the Australian V8 Utes series for 2012. Read more
