Membership-based associations could claim a much larger share of the sponsorship market if they adopted a new approach to corporate partnerships, according to new research by IEG Consulting.Read more
Bendigo and Adelaide Bank's sponsorship of the Adelaide Festival remains one of the bank's key platforms for engaging with the Adelaide community, says chairman, Robert Johanson.Read more
Melbourne Victory has signed EnergyWatch as its new co-major sponsor, just weeks after the emergent energy broker entered into a record AFL deal.Read more
Fantastic Noodles has become the major naming rights sponsor of South Australia's Kangaroo Island Pro surfing event.Read more
Samsung Electronics Australia has signed on as the exclusive major appliance partner for the Better Homes and Gardens Live event.Read more
Cause-related organisations would have no problems securing sponsorship dollars if they were better at telling the corporate sector what they do, says not-for-profit sponsorship consultant, Julian Moore.Read more
Electronics company, Sanyo, will make an announcement next month about the future of its major jersey sponsorship of the Penrith Panthers NRL club.Read more
The ANZ Championship netball series has negotiated a new television broadcast deal with Network Ten that will help it attract increased sponsorship, says Marina Timmins, marketing and commercial manager for the series.Read more
Lion beer brand Hahn Premium Light has become a major sponsor of the Australian Open and PGA Championship golf tournaments as it looks to re-connect with Australian golfers.Read more
The Geelong AFL club is close to finalising a deal with its long-term lower level sponsor Simonds Homes, for it to step up to naming rights sponsor for Geelong's home stadium.Read more
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