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Union targeting JELD-WEN through St Kilda sponsorship

Powerful trade union the CFMEU has launched an industrial campaign targeting window and door manufacturer JELD-WEN through its sponsorship of AFL club St Kilda; while the company has refused to confirm or deny reports that it has finished with the deal.Read more

Veteran sponsor Ford takes fresh approach to Cats deal

Ford Australia has extended its sponsorship of the Geelong Cats AFL club until 2016, and is for the first time leveraging its vehicle launches directly through the deal, says Ford group manager of motorsport, sponsorship and events, Christopher Styring.Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?