Titans Christmas flash mob generates national exposure for Jetstar Wednesday, 14 Dec 2011 08:57pm The Gold Coast Titans recent Christmas themed publicity stunt generated widespread media exposure for its sponsors, according to the club's sponsorship manager, Jeff Riebel, and it showed that the club is willing to try new initiatives to generate better fan engagement. Read more
Einhell powers into Gold Coast market Tuesday, 13 Dec 2011 09:46pm German-based power tool company, Einhell has signed a deal as a major support partner and coach sponsor of the Gold Coast Suns AFL club until 2014. Read more
Major changes to Sharks on-field apparel sponsors in 2012 Tuesday, 13 Dec 2011 09:07pm The Cronulla Sharks NRL club's 2012 jersey will look remarkably different in 2012 with at least three branding changes next season. Read more
Tennis Australia revamps online presence for 2012 Australian open Tuesday, 13 Dec 2011 09:04pm Tennis Australia has launched its website for the 2012 Australian Open tournament and says it will provide the most extensive coverage in the tournament's online history. Read more
Suns use social media to build anticipation for new deal Monday, 12 Dec 2011 09:32pm The Gold Coast Suns AFL club has used a novel approach ahead of the announcement of a major sponsor, in a bid to engage its fans with the club's newest partner. Read more
Sponsorship to take largest piece of sport revenue pie by 2015, says PwC Monday, 12 Dec 2011 09:12pm Global sports revenue will grow to US$145.3 billion in 2015 at an annual compound rate of 3.7% and global sports sponsorship revenue will grow to $45.3 billion in 2015, expanding by 5.3% a year, according to new research by accounting firm PricewaterhouseCoopers. Read more
Skoda renews SBS and Channel 9 cycling broadcast deals Monday, 12 Dec 2011 08:06pm Automotive brand Skoda Australia has renewed its broadcast partnership with SBS and its sponsorship of Channel Nine's coverage of the 2012 Tour Down Under. Read more
Subaru takes on Skoda on two wheels Friday, 09 Dec 2011 04:49pm Automotive brand Subaru will challenge competing automotive brand Skoda's dominance of Australian cycling sponsorship through an extensive new deal with Cycling Australia and a tie-up with Australia's new international cycling team, GreenEDGE Cycling. Read more
Yakult renews with the Bombers Friday, 09 Dec 2011 04:46pm Japanese probiotic product, Yakult has renewed its sponsorship of the Essendon Bombers AFL club. Read more
Emerging mining company sponsors Cowboys Friday, 09 Dec 2011 04:44pm Queensland mining company, Guildford Coal has become a major sponsor of the North Queensland Cowboys NRL club and will be its coach sponsor next year. Read more
