Take the Sponsorship News Quiz Friday, 09 Dec 2011 04:44pm How good is your knowledge of the sponsorship industry? Take the final Sponsorship News quiz for 2011 and find out. Read more
20 overs franchise brings fresh sponsor into fold Thursday, 08 Dec 2011 09:27pm The Adelaide Strikers franchise has been first to the wicket to announce its major partners for the inaugural Big Bash Twenty20 tournament, signing up People's Choice Credit Union to its inaugural major sponsorship deal. Read more
Surfing Australia extends deal with Suncorp Thursday, 08 Dec 2011 08:48pm Suncorp has renewed its sponsorship of Surfing Australia for 2012 and will continue to leverage its Suncorp Sunwise program through shade tents at Surfing Australia events across the country. Read more
British sprinter turns to eBay auction for sponsorship funding Thursday, 08 Dec 2011 08:41pm British sprinter James Ellington is using a novel approach to raising sponsorship by auctioning himself on popular online auction website eBay. Read more
Private sector support for the arts increases Thursday, 08 Dec 2011 08:41pm Private sector support of the arts has risen according to a new report by the Australia Council for the Arts. Read more
Sponsors won’t influence our player roster decisions: Port Adelaide Wednesday, 07 Dec 2011 08:47pm The Port Adelaide AFL club has affirmed its stance that its commercial partners won't influence its player recruiting processes, after key sponsor VIP Home Services offered the club a lucrative increase in its deal if it signed troubled players Brendan Fevola or Leon Davis. Read more
WA Opera extends partnership with Wesfarmers Wednesday, 07 Dec 2011 08:47pm Wesfarmers Arts has extended its deal with the Western Australia Opera as its principal partner, taking the relationship to 13 years in total. Read more
Samsung appoints new sponsorship manager Wednesday, 07 Dec 2011 08:45pm Consumer electronics company Samsung has appointed experienced sports and events marketing specialist Dan Canham as its new sponsorship manager. Read more
Schweppes renews sponsorship of Perth Racing Wednesday, 07 Dec 2011 08:44pm Schweppes Australia has renewed its sponsorship of Perth Racing and will sponsor the thoroughbred racing venue operator for a further five years. Read more
Bundy Rum restructures motorsport sponsorships, ramps up utes leveraging Tuesday, 06 Dec 2011 08:59pm Diageo-owned Bundaberg Rum has restructured its motorsport sponsorship program, ending its sponsorship of one V8 Supercar, but ramping up the leveraging activity around a separate sponsorship it has in an undercard category, the V8 Utes series. Read more
