Prolific global sponsor, Emirates, has filled a gap in its Australian marketing program by signing as the naming rights sponsor of the Australian Open golf tournament to be played at Sydney's Golf Club for the next three years.Read more
Cafe operator, Gloria Jean's Coffees has become a major sponsor of R U OK?Day, a national day of action that aims to prevent suicide by encouraging Australians to connect with family, friends and colleagues.Read more
American social media expert, Amy Jo Martin, has been confirmed as a keynote speaker for next month's Sponsorship Australasia conference on the Gold Coast.Read more
A-league club, Adelaide United has renewed its major sponsorship with South Australian beer brand Coopers and has added new property development company Hot Property Group to its sponsorship ledger for 2012.Read more
A timely approach from Surfing Australia has resulted in the Vegemite brand entering into its first sports sponsorship in its almost 90 years of existence.Read more
As tipped by Sponsorship News, Newcastle-based national health insurer nib has signed an Australian-first deal to become dual sponsor of NRL club Newcastle Knights and A-League team, Newcastle Jets.Read more
Sponsorship will play a part in Air Australia's push to build brand awareness in its key markets of Melbourne and Brisbane, says Damien Vasta, the airline's chief operations officer.Read more
Strong corporate sales for next month's Armor All Gold Coast 600 confirm its recovery from the 2009 SuperGP debacle, says event manager Kurt Sakzewski.Read more