Drinks company Campari has embarked on an aggressive marketing push for its recently-acquired bourbon brand Wild Turkey, with a new campaign that includes sponsoring the 2011 concert tour by Aussie rock icon Cold Chisel.Read more
20th Century Fox is leveraging its commercial relationship with the Bulldogs NRL club this weekend through a major match-day sponsorship to promoting the Blu-ray release of the Star Wars sci-fi franchise.Read more
As one of the world's largest education systems, the NSW Department of Education and Communities has a long and successful history of partnering with the business community to support young people.Read more
The NBL has hailed the impressive brand awareness figures achieved by its naming rights sponsor, internet service provider iiNet, as more proof of the league's resurgence and stability.Read more
The Canberra Raiders NRL club has taken its jersey sponsorship back into the market after its major sponsor, the CFMEU trade union-operated club Tradies, opted to downgrade its partnership.Read more
AFL club St Kilda has reviewed its membership program and implemented a new system it claims will improve membership for 2012.Read more
Sydney FC's signing of Socceroo Brett Emerton will immediately improve the club's commercial prospects, but it won't on its own revitalise its business strategy, according to CEO Dirk Melton.Read more
The opportunistic signing of Australian basketball player Patty Mills by the Melbourne Tigers could be a catalyst for the club signing a new naming rights sponsor, according to commercial operations manager Stuart Kemp.Read more
Tough negotiations on price were never part of EnergyWatch's strategy when it approached AFL club Melbourne Demons about becoming its new major sponsor, according to the energy broker's founder, Ben Polis.Read more
St George Bank's renewed sponsorship of the Queensland Reds will now cost more than $1 million a season, reflecting the team's dramatic turnaround to become Super Rugby champions.Read more
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