Emirates first foray into Australian rugby league Friday, 25 Nov 2011 08:50pm Airline Emirates will for the first time receive brand exposure through rugby league in Australia but the deal is not with a local NRL club, but with the touring English Super League the Warrington Wolves. Read more
PNG bid team restructures Broncos sponsorship Friday, 25 Nov 2011 08:22pm The team bidding for a Papua New Guinean team to enter the NRL will continue its sponsorship of the Brisbane Brocos next season. Read more
Adecco helps Olympic athletes transition to workplace Friday, 25 Nov 2011 08:21pm Adecco, in partnership with the Australian Olympic Committee, has launched a program to help Olympic athletes transition back into the workplace. Read more
Tinkler-owned sports group strike biggest shorts deal in recent history Thursday, 24 Nov 2011 09:47pm The Hunter Sports Group (HSG), owner of the Newcastle Knights NRL and Newcastle Jets A-League clubs, has signed what is understood to be the biggest shorts sponsorship deal in recent history, with rail freight company QR National. Read more
Lifebroker becomes Giants co-major sponsor Thursday, 24 Nov 2011 09:12pm Specialist life insurance broker, Lifebroker has become a co-major sponsor of the Greater Western Sydney Giants AFL club and is aiming to lift its brand awareness, and help change public perceptions about the need for life insurance. Read more
Happy Dragon renews OpenAir Cinema sponsorship Wednesday, 23 Nov 2011 09:53pm St George Bank has renewed its major sponsorship of Sydney's OpenAir cinema for five years, taking its naming rights of the popular summer entertainment venue to 14 years. Read more
Arts needs to broaden appeal to attract sponsorship: PricewaterhouseCoopers Wednesday, 23 Nov 2011 09:18pm Arts organisations need to provide sponsorship packages that engage a broader cross section of the community if they are to maximise their corporate sponsorship potential, says accountancy firm PricewaterhouseCoopers (PwC). Read more
Plenty of room in golf for two beer sponsors Wednesday, 23 Nov 2011 08:57pm There is plenty of room in golf for two major beer partners says Greg Harris, sponsorship manager from Foster's Group. Read more
Skoda expands cycling sponsorship to NSW International Grand Prix Tuesday, 22 Nov 2011 09:19pm Skoda Australia has expanded its local cycling sponsorship portfolio with an eleventh-hour deal with the NSW International Grand Prix Cycling Series, which will be held in Wollongong and Cronulla this weekend. Read more
St George Bank renews Dragons deal Tuesday, 22 Nov 2011 09:13pm St George Bank has announced the renewal of its major sponsorship of the St George Illawarra Dragons until 2015. Read more
