Medibank leverages new Health Solutions brand in Aust Open deal Monday, 21 Nov 2011 09:14pm Health insurance company Medibank has expanded its tennis sponsorship program by becoming a sponsor of the Australian Open and plans to leverage its new Health Solutions business to the more than 600,000 people that attend the event. Read more
Bottle-O renews Ford Performance Racing deal Monday, 21 Nov 2011 09:04pm Australian liquor retailer, The Bottle-O, has renewed its naming rights of the Rod Nash Racing V8 Supercars team until the end of 2015. Read more
Hunter Sports Group bags another dual sponsorship deal Monday, 21 Nov 2011 08:46pm The Hunter Sports Group (HSP), owner of the Newcastle Knights NRL and Newcastle Jets A-League clubs, has signed Westfield Kotara as an official partner and official shopping centre of the two clubs. Read more
Penrith Panthers Major Sponsorship Monday, 21 Nov 2011 05:55pm Penrith Panthers is the iconic sporting brand in Western Sydney. Read more
Volvo boosts Super Rugby involvement Friday, 18 Nov 2011 08:55pm Volvo Car Australia has deepened its partnership with Super Rugby in Australia with its new sleeve sponsorship of the NSW Waratahs. Read more
Naming Rights deal to build Hurley brand Friday, 18 Nov 2011 08:54pm Surfing apparel company Hurley has inked a new three-year naming rights deal covering Surfing Australia's new government-funded high-performance centre. Read more
Adelaide Fringe deal to "break down barriers" for accountants Friday, 18 Nov 2011 08:48pm Accountancy firm PricewaterhouseCoopers saw the Adelaide Fringe festival as an ideal platform to break down barriers with the local community and engage its staff with a major cultural event, organisers say. Read more
New Crown Lager program targets casual golfers Thursday, 17 Nov 2011 06:14pm Beer brand Crown Lager has increased its golf sponsorship by backing a new Golf Australia social golf program that will help casual players and non-club members gain a recognised playing handicap. Read more
FxPro wins naming rights for Super Rugby Thursday, 17 Nov 2011 06:14pm Global foreign exchange broker FxPro has become the Super Rugby naming rights sponsor, in a deal the company says demonstrates its belief that sport sponsorship is the best way to convey its marketing messages to consumers. Read more
Will Zoos SA "get off its backside" after bail-out? Wednesday, 16 Nov 2011 08:30pm Westpac will enter into a long-term sponsorship agreement with Zoos SA as part of a debt restructuring deal to rescue the embattled organisation from financial collapse. Read more
