Rebel Sport becomes inaugural "Jump Rope for Heart" campaign sponsor Wednesday, 16 Nov 2011 08:27pm Rebel Sport has become the presenting sponsor of the Heart Foundation's Jump Rope for Heart program. Read more
Not all bleak for ACT sports sponsorship scene Wednesday, 16 Nov 2011 08:18pm As Canberra Stadium faces 2012 without a naming rights sponsor, sporting teams the ACT Brumbies and Canberra Raiders are close to brokering deals for their vacant major jersey properties with the season start only three months away. Read more
Rugby deal gives us traction with high-end customers: Michelin Tuesday, 15 Nov 2011 08:59pm Tyre manufacturer Michelin has become the shorts sponsor of the Melbourne Rebels for the next three years. Read more
Western Corridor NRL bid secures sponsors Tuesday, 15 Nov 2011 08:46pm The bid for a new NRL team in the Western Corridor of Queensland has agreed in-principle sponsorship deals with two companies, according to bid chairman, Steve Johnson. Read more
Fujitsu denies it has pulled out of V8 Supercars Tuesday, 15 Nov 2011 05:32pm Fujitsu General has denied it has decided against renewing its naming rights sponsorship of the V8 Supercars series, saying media reports carried by the V8 Supercars website are wrong. Read more
Bankwest bolsters Western Force sponsorship Monday, 14 Nov 2011 08:54pm Bankwest has increased its sponsorship of the Western Force Super rugby franchise and will be its back-of-jersey sponsor next season. Read more
San Remo backs National Gallery exhibition Monday, 14 Nov 2011 08:53pm Australia pasta company San Remo has become the exhibition partner for a major exhibition that starts next month at Canberra's National Gallery and will leverage the sponsorship through the Capital's Enlighten Festival in March. Read more
Supercheap Auto partners with Walkinshaw Racing Monday, 14 Nov 2011 08:53pm Retailer Supercheap Auto has signed a multi-year major sponsorship agreement for the V8 Supercar Championship with Walkinshaw Racing, the parent company of the Toll Holden Racing Team. Read more
Sponsorship should capitalise on "multi-screening": Octagon Friday, 11 Nov 2011 03:48pm Sponsors should capitalise on the growing trend of "multi-screening" during the live broadcast of sports, says sports marketing agency Octagon. Read more
Twitter releases best practice guide for athletes Friday, 11 Nov 2011 03:47pm Twitter has provided advice for athletes on how to build their fanbase and get the most out of the social media platform in a new best practice guide. Read more