Cadel Evans’ manager slams ambush marketing tactics
The management of Cadel Evans has reprimanded a number of companies that have sought to leverage off the cyclist's Tour de France win without authorisation.Read more
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Sponsors failing to capitalise on booming live music sector: Repucom
Australia's growing music festival sector continues to attract increased sponsorship activity, but brand awareness of sponsors among music fans remains very low, according to new research by Repucom.Read more
Facebook reaches 70% of Australians, research finds
Social networking site Facebook has been ranked the number-one website and social media channel in Australia, according to new research by PR agency Burson-Marsteller.Read more
French brand le coq sportif locks in Wallabies deal
Australian Rugby Union has announced a two-year partnership with French brand le coq sportif, which has become the official boot provider of the Wallabies until the end of the 2012 international season.Read more
Cadel Evans' management to take "less is more" approach to sponsorship
Tour de France winner Cadel Evans won't be rushing into any sponsorship deals following his homecoming this week, according to his manager, Jason Bakker of Signature Sports.Read more
Advertising Opportunities
Advertising OpportunitiesRead more
Adidas expands A-League roster to three
Adidas has expanded its A-League sponsorship roster by signing a deal with the Wellington Phoenix Football Club.Read more
Mazda takes Kangaroos deal to 15 years
Mazda has renewed its major sponsorship of the North Melbourne Kangaroos AFL club, citing the national media exposure, and good access to the club and players for activation activity as key elements in its renewal decision.Read more
Europcar targets WA through Glory deal
Car rental company Europcar has expanded its sponsorship program to the west coast of Australia through a major deal with the Perth Glory A-League club.Read more
Adelaide Crows extend 21-year Toyota partnership
AFL club the Adelaide Crows has signed a three-year extension to its partnership with the Toyota Motor Corporation that will take the relationship to nearly a quarter of a century.Read more
