SGIO leverages Eagles deal for new TVC
Insurance Australia Limited owned insurance company, SGIO has leveraged its major sponsorship of the West Coast Eagles for a new marketing campaign.Read more
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Virgin Mobile doubles viewers of sponsored online live stream
The Virgin Mobile sponsored live streaming of the recent Splendour in the Grass festival more than doubled its viewing numbers compared with last year, and was watched by more than 46,000 people.Read more
Macquarie Life finds fit with Jessica Watson
Macquarie Bank's life insurance arm is targeting a younger demographic after signing with Jessica Watson's Sydney Hobart Crew.Read more
Relevance, exclusivity and access the keys for Russian Standard
When Beam Global brand Russian Standard assesses potential events for sponsorship, it's looking for three things, says senior brand manager, Andrew Skehan, exclusivity, suitability for marketing promotions and media exposure.Read more
University research to explore impact of sporting scandals on sponsors
Two researchers from the University of Queensland will examine how sports scandals affect sponsors, after winning a prestigious research fellowship.Read more
Demons forecasting big rise in sponsorship
The Melbourne Demons AFL club is forecasting a lift in sponsorship revenue by about 40% in 2012 and is on the verge of announcing one of the biggest deals in its history.Read more
Acer Arena is making it measurable
Acer Arena has reviewed its approach to sponsorship and now, instead of simply a branding opportunity, will offer sponsors more substantive support , and feedback on how consumers at the venue are engaging with their products.Read more
World Cup Fanzone relocated because of sponsor conflict
Manukau, New Zealand entertainment venue, the TesltraClear Pacific Events Centre has been dropped as an official fanzone for the forthcoming Rugby World Cup because the venue's managers were unwilling to provide it as a 'clean venue'.Read more
Kelly brothers maintain media momentum through census marketing campaign
V8 Supercar drivers, Rick and Todd Kelly from Kelly Racing are assisting the Australian Bureau of Statistics to promote the upcoming census and hope to benefit from a national marketing campaign built around the census.Read more
Integrated impressed by passion, not numbers
National recruitment company Integrated has signed a new multicultural partnership with the Western Bulldogs aimed at uniting the diverse ethnic groups in Melborne's Western corridor through a range of multicultural events centred around Australian Rules football.Read more
