NSW Waratahs increase sponsorship by 13% Friday, 11 Nov 2011 03:46pm Sponsorship revenue of the NSW Waratahs Super Rugby franchise was up $680,000 or 13% on the previous year to $5.92 million and the organisation claims to have generated more than $4 million in media exposure for its major sponsor HSBC last season, according to its latest interim financial report. Read more
Global ambitions for Kaider's new venture Thursday, 10 Nov 2011 08:25pm Sponsorship Australasia chair Bruce Kaider has left his role at AFL club Western Bulldogs to concentrate on the global expansion of his sports agency, One Management Group & Consulting. Read more
South Sydney signs deal for new jersey branding position Thursday, 10 Nov 2011 08:25pm The South Sydney Rabbitohs NRL club has signed international foreign exchange company, AFEX as the sponsor of a new branding position on the upper centre of the club's jersey. Read more
Queensland Reds signs six figure compression garment deal Thursday, 10 Nov 2011 08:16pm Compression garment supplier, 2XU has become the official compression garment supplier of the Queensland Reds Super Rugby franchise as part of a two-year, six-figure sponsorship deal. Read more
Stay tuned for Big Bash deals: Cricket Australia Wednesday, 09 Nov 2011 08:59pm The signing of spin legend Shane Warne has delivered a major fillip to the Twenty20 Big Bash competition, and some new sponsorship announcements are coming soon, according to Cricket Australia's Luke Bould. Read more
Ambassador role puts Thorpe in touch with fans Tuesday, 08 Nov 2011 09:38pm Ian Thorpe's new ambassador role with sport social media application, PlayUp, will give swimming fans the chance to chat directly with the athlete online, the company says. Read more
Caltex deal done; Sydney FC holds firm on major partner Tuesday, 08 Nov 2011 09:38pm Sydney FC is in no rush to sign a major partner, said CEO Dirk Melton, as the club announced it had locked in Caltex Australia as a shorts sponsor. Read more
Nikon sponsors Surfing Australia and Stephanie Gilmore Monday, 07 Nov 2011 08:25pm Nikon has become the official camera of Surfing Australia and has appointed Australian surfer Stephanie Gilmore as a brand ambassador. Read more
Wesfarmers signs $1.4 million gallery deal Monday, 07 Nov 2011 08:25pm Wesfarmers has increased its sponsorship of the National Gallery of Australia and will become its Indigenous Arts partner from 2012. Read more
