Networking opportunities key for Mariners' new partner Friday, 04 Nov 2011 08:52pm A-League football club Central Coast Mariners has signed a three-year partnership with business-to-business trading company, BBX. Read more
Cricket counting the benefits of clutter-free sponsorship Friday, 04 Nov 2011 07:50pm Cricket Australia has budgeted for sponsorship growth of 4% this year as its policy of having a smaller number of premium partners continues to deliver sustainable growth, according to commercial marketing manager Luke Bould. Read more
Manchester United developing its own social media platform Thursday, 03 Nov 2011 08:53pm In a pioneering move for a sporting club, English Premier League football's Manchester United is reportedly building its own branded global social network and media outlet. Read more
Arts must learn from AFL and cricket: Opera Australia Thursday, 03 Nov 2011 08:53pm Government funding of the arts is on the decline and the sector must find its own version of cricket's Twenty20 in order to appeal to new audiences and sponsors, according to Opera Australia artistic director, Lyndon Terracini. Read more
Zoo patrons more accepting of new media leveraging Wednesday, 02 Nov 2011 09:24pm Taronga Zoo is pioneering some new digital media concepts that broaden out the sponsorship opportunities it can offer to corporates looking to partner with the Zoo. Read more
KooGa becomes Western Force apparel partner Wednesday, 02 Nov 2011 09:24pm Apparel company KooGa has partnered with Super Rugby franchise the Western Force for the next three seasons from 2012 onwards. Read more
SA 2011 wrap: Social media message dominates Tuesday, 01 Nov 2011 04:46pm Social media guru Amy Jo Martin wowed delegates at the recent Sponsorship Australasia conference on the Gold Coast with her stories about how the celebrities she represents have used social media to engage with their fans. See below for a wrap up of highlights of the conference. Read more
Who will be Sponsorship News quiz wizard? Tuesday, 01 Nov 2011 04:45pm How good is your knowledge of the sponsorship industry? Take the inaugural monthly Sponsorship News quiz and find out. Read more
Group buying website leads new fundraising initiative Monday, 31 Oct 2011 08:08pm Group buying retailer, OurDeal has launched a new initiative that brings the concept of group buying to fund raising in the not-for-profit sector. Read more
St Kilda Festival seeks sponsorship broker Monday, 31 Oct 2011 08:07pm The City of Port Phillip in Victoria is calling tenders for sponsorship brokerage services for the St Kilda Festival from 2013 to 2015. Read more
