Sponsorship consultant sought for Karate World Championships Monday, 31 Oct 2011 08:04pm Shotokan Karate International Australia (SKIA) is seeking a sponsorship consultant to assist with the Karate World Championships, which will be held in Sydney in November next year. Read more
Power of social media will soon outstrip broadcast: Octagon Friday, 28 Oct 2011 08:12pm The days of the sponsorship industry having to rely on traditional broadcast to drive awareness are just about over, says sports marketer Garry Dods. Read more
Makita renews Melbourne Storm sponsorship Friday, 28 Oct 2011 08:11pm Power tool brand Makita has renewed its major sponsorship or the Melbourne Storm NRL club and will remain the club's front-of-shorts sponsor for another year. Read more
Lube Mobile sponsors Women’s Australian Open golf Friday, 28 Oct 2011 08:09pm Car repair service, Lube Mobile has become a sponsor of the 2012 ISPS Handa Women's Australian Open golf tournament. Read more
Marketing guru gets sponsorship, finally Thursday, 27 Oct 2011 08:45pm Gruen Planet panellist and CEO of Young & Rubicam Brands Australian / New Zealand, Russel Howcroft, has acknowledged that sponsorship can be a "hugely powerful thing if you get it right". Read more
Use Twitter to drive foot traffic for sponsors: Amy Jo Martin Thursday, 27 Oct 2011 07:54pm To truly leverage their sponsorships, rights holders should use Twitter and Facebook to drive their fans to take action offline, says social media guru Amy Jo Martin. Read more
Drummond Golf to target Reds corporate clients Thursday, 27 Oct 2011 07:50pm Golf equipment retailer, Drummond Golf has become an associate sponsor of the Queensland Reds Super Rugby franchise and will target its corporate members through the Reds' annual corporate golf day and the business breakfast series it runs throughout the year. Read more
Virgin Australia renews NBL deal Thursday, 27 Oct 2011 07:41pm Airline, Virgin Australia has expanded its sponsorship of the National Basketball League and will step up to the major partner category until the end of the 2012/13 season. Read more
"Gold-diggers" remark doesn't sit well with the Arts Wednesday, 26 Oct 2011 08:09pm A senior executive who bemoaned the unsophisticated sponsorship pitches he receives from "love and cash starved" arts organisations has attracted the ire of the Australian Business Arts Foundation. Read more
Hyundai returns as naming rights sponsor of LA Galaxy-Melbourne match Wednesday, 26 Oct 2011 08:09pm Automotive brand, Hyundai has increased its sponsorship of soccer in Australia by becoming the naming rights sponsor of an exhibition 'friendly' match between the Melbourne Victory and the LA Galaxy, that will include celebrity player, David Beckam. Read more
