News Digital Media owned grassroots sporting news and information company, SportingPulse and online video destination YouTube have formed a partnership to try to monetise the online content of the grassroots sporting clubs administered by SportingPulse.Read more
The Australian Olympic Committee (AOC) will be encouraging athletes to use social media during the 2012 London Olympics but has included additional clauses in its athlete agreements to regulate the use of social media.Read more
Coking coal company Gujarat NRE has signed as the naming rights sponsor of the Wollongong Hawks NBL team.Read more
The Commonwealth Bank has used its online banking websites to promote the second year of Opera Classics for Charity an event run by Opera Australia.Read more
In an unusual approach in the sponsorship sector, corporate social responsibility marketing consultant, Cavill + Co has called for tenders to find a not-for-profit sponsorship opportunity for one of its major clients, a leading FMCG company.Read more
Health insurer NIB is reviewing its sponsorship of the Newcastle Knights NRL club and, in a separate move, is looking at broadening its sponsorship program to include a deal with the Newcastle Jets A-League Club.Read more
The Commonwealth Bank has renewed its major sponsorship of Cricket Australia and will sponsor the Australian One Day Cricket Team and the One Day Series for another two years.Read more
The sponsors of Australia's premier cycling event, the Tour Down Under are hoping to significantly boost the event's profile and sponsorship value by luring 2011 Tour de France winner, Australian Cadel Evans, to take part in next year's race.Read more
Emirates Team NZ yachting team has criticised the America's Cup Event Authority's (ACEA) strategy to centralise all of the event's web traffic, and says the plan will reduce team sponsorship value and their ability to procure new sponsors.Read more
Being the most-watched sporting team on television and the first Australian club to secure more than 200,000 Facebook members has helped the Brisbane Broncos renew five key sponsors worth more than $2 million.Read more
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