Melbourne Heart targeting AFL sponsors Tuesday, 25 Oct 2011 08:21pm A-League club Melbourne Heart doesn't consider itself to be competing with AFL clubs for sponsorship, in fact it offers a complementary value proposition, argues Heart CEO Scott Munn. Read more
Sports clubs grapple with social media Tuesday, 25 Oct 2011 06:49pm Australian sports clubs including the AFL's Gold Coast Suns and the A-League's Melbourne Heart have reaffirmed that while Twitter may present valuable commercial opportunities, it is not without its complications. Read more
Activation should not be an afterthought, says marketer Monday, 24 Oct 2011 09:42pm Too many marketers think of sponsorship in the same terms as traditional media, and they waste a lot of the unique value that a true sponsorship partnership can deliver for both brands and rights holders, says experiential marketing specialist Matt Jones. Read more
Melbourne Heart rules out alcohol, gaming partners Monday, 24 Oct 2011 09:39pm Melbourne Heart CEO Scott Munn has confirmed that the A-League club won't consider sponsorships by alcohol or gaming brands, and has also expanded on why sportswear brand Adidas chose not to become a Heart partner. Read more
Arts needs more creativity to really leverage sponsorships Friday, 21 Oct 2011 06:21pm The arts sector should differentiate itself from other rights holders by using creative leveraging concepts to market its sponsorship properties, a major arts backer said today. Read more
"Phenomenal" media coverage will boost sponsorship efforts: GWS Giants Friday, 21 Oct 2011 06:19pm The Greater Wester Sydney Giants received media coverage valued at more than $43 million last month for its announcements of player signings, which should aid the AFL newcomer's bid to sign a co-major sponsor, according to general manager Grant Mayer. Read more
Nothing beats AFL fans' passion: Toyota Friday, 21 Oct 2011 06:16pm Automotive brand Toyota might have exhausted the brand awareness benefits of its AFL major partnership, but it continues to reap the benefits from engaging with the code's fanatical fans, according to sponsorship manager Wayne Gabriel. Read more
Time to jettison social media phobia, says guru Thursday, 20 Oct 2011 10:24pm The sponsorship industry can no longer afford to ignore Facebook and Twitter, which now have a billion users combined and are among the largest broadcast entities in the world, social media guru Amy Jo Martin said today. Read more
Honeymoon over, Suns look to consolidate strong first year Thursday, 20 Oct 2011 06:16pm AFL debutant, the Gold Coast Suns, achieved outstanding levels of fan engagement alongside some noteworthy commercial successes in its first year of competition, says CEO Travis Auld. Read more
Qantas chuffed with Oprah tour: Tourism Australia Thursday, 20 Oct 2011 06:13pm Qantas will work in partnership with Tourism Australia on some other big campaigns following the success of the airline's sponsorship of the Oprah Winfrey tour, says Tourism Australia executive general manager of marketing, Nick Baker. Read more
