Public demanded Coopers return: Adelaide Fringe Friday, 07 Oct 2011 09:28pm The return of South Australian brewer Coopers as sponsor of the Adelaide Fringe should please locals who wanted an SA brand to have pourage at the festival, says Amanda Wheeler, corporate partnerships manager. Read more
Sony renews Wellington Phoenix deal Friday, 07 Oct 2011 09:22pm Electronics brand Sony has renewed its partnership with A-League club Wellington Phoenix for the 2011/12 season. Read more
Lite n' Easy steps up to major role with NBL Tigers Thursday, 06 Oct 2011 09:33pm Nutrition company Lite n' Easy will receive branding on the Melbourne Tigers' playing shirt and shorts under a new major sponsorship deal with the NBL club. Read more
V8s activation offers more than just a meet and greet: Vodafone Thursday, 06 Oct 2011 09:15pm Vodafone this week continued a national sponsorship activation program that has so far given V8 Supercars fans the opportunity to race against Team Vodafone's Craig Lowndes and Jamie Whincup in penguin suits, armoured tanks and now lawnmowers. Read more
NAB signs grassroots sporting sponsorship Thursday, 06 Oct 2011 08:55pm An innovative new National Australia Bank sponsorship will improve the ability of grassroots sporting administrators to manage their clubs' finances, says Nick Maywald, chief executive of sporting news and information company, SportingPulse. Read more
Simonds Homes confirmed as Cats' stadium sponsor Wednesday, 05 Oct 2011 09:10pm The Geelong Cats AFL club has finally confirmed homebuilder Simonds as its new stadium sponsor, with the venue to be known as Simonds Stadium from November onwards. Read more
Mariners pleased to sign "football-centric" major partner Wednesday, 05 Oct 2011 09:03pm Football facility operator Soccer5s has become the major sponsor of A-League club Central Coast Mariners, and the company has ambitious plans for national expansion. Read more
Adidas calls stumps on cricket deal as ASICS takes to the crease Tuesday, 04 Oct 2011 09:21pm Sport apparel and footwear manufacturer, ASICS has become the new official footwear and apparel sponsor of Cricket Australia. Read more
Hunter Sports Group signs two more dual deals Tuesday, 04 Oct 2011 08:52pm The Hunter Sports Group (HSP), owner of the Newcastle Knights NRL and Newcastle Jets A-League clubs, has signed two new major sponsorship deals covering both clubs - one with Hunter Valley wine company, Drayton's Family Wines, and another with car rental franchise, Europcar Newcastle and Hunter Valley. Read more
Professional sports remain favoured sponsorships in the US Tuesday, 04 Oct 2011 08:29pm The four major sporting leagues in the USA are on track to post a 7.9% increase in sponsorship revenue for 2011, according to sponsorship research company IEG. Read more
