The benefits for home-grown sponsors of the V8 Supercars are still very significant, despite the sport's continued expansion into overseas markets, maintains spokesman Cole Hitchcock.Read more
Online bank RaboDirect's naming rights sponsorship of the Melbourne Rebels Super Rugby franchise is one of the most lucrative in Australian sport, according to a rival sponsor.Read more
The University of South Australia has renewed its sponsorships of the Santos Tour Down Under cycling race and the Australian national team participating in the event.Read more
Optus will manage, operate and commercialise Football Federation Australia's websites, mobile websites and mobile phone applications in its new role as official digital partner.Read more
The Queensland Reds Super Rugby franchise's on-field success has been mirrored off-field with the club experiencing a substantial growth in sponsorship, membership, match day attendance and broadcast numbers.Read more
The Brisbane Roar A-League club has signed a one-year partnership with Australian compression apparel company 2XU.Read more
Mercedes-Benz will return to Australian Fashion Week as its naming rights sponsor, taking over from the major sponsor of the last five years, wine brand Rosemount.Read more
Private sector support in the arts has seen an increase of 4.25% to $221.1 million in 2009-10, although sponsorship recorded a 2.7% decline, according to a new survey from the Australia Business Arts Foundation (AbaF).Read more
Football Federation Australia has ramped up the use of social media to generate interest in the women's national team, the Matildas, who are competing at the FIFA 2011 Women's World Cup in Germany.Read more
A new resource for sponsorship and brand managers that showcases some of the best sponsorship activations in Australia has just been launched.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.