Three pointed star returns to Australian Fashion Week
Mercedes-Benz will return to Australian Fashion Week as its naming rights sponsor, taking over from the major sponsor of the last five years, wine brand Rosemount.Read more
More latest news - page 1246
Arts donations rise as sponsorship steady; AbaF Survey 2011
Private sector support in the arts has seen an increase of 4.25% to $221.1 million in 2009-10, although sponsorship recorded a 2.7% decline, according to a new survey from the Australia Business Arts Foundation (AbaF).Read more
FFA relaxes social media policy for Matildas World Cup campaign
Football Federation Australia has ramped up the use of social media to generate interest in the women's national team, the Matildas, who are competing at the FIFA 2011 Women's World Cup in Germany.Read more
Activations Showcase website launched
A new resource for sponsorship and brand managers that showcases some of the best sponsorship activations in Australia has just been launched.Read more
KFC supersizes new cricket deal
KFC has renewed and increased its sponsorship of Australian cricket and will be the naming rights sponsor of the new T20 Big Bash League for the next three years.Read more
Castrol ups ante with rugby as Bundy Rum departs
Automotive brand, Castrol, has become a major partner of the Australian Rugby Union and will be the naming rights sponsor of domestic test matches for the next four years.Read more
Canberra Stadium naming rights offered for first time
The ACT Government is expecting strong interest in the Canberra Stadium naming rights, which have this week been offered to the market for the first time.Read more
Research on basketball fans "invaluable", says NBL chief
The National Basketball League is poised to continue its recent growth after investing heavily in detailed research of its fan base, says Basketball Australia CEO Larry Sengstock.Read more
mixitup wins Jagermeister lead agency role
Brand entertainment agency mixitup has been appointed lead agency for liqueur brand Jagermeister after a competitive pitch process.Read more
Kelly Racing sponsors to benefit from reality TV show
The involvement of V8 Supercars team Kelly Racing in an upcoming reality TV show will provide fantastic exposure opportunities for its sponsors, says Kelly sponsorship and marketing manager Nick Ryan.Read more
