Campari Australia appoints new marketing director Friday, 30 Sep 2011 09:17pm Melanie Hardman, formerly of Pepsico, has been appointed marketing director for drinks company Campari Australia. Read more
Sydney agency takes festival sponsorship expertise to China Thursday, 29 Sep 2011 09:43pm Sydney-based entertainment marketing agency, Sound Campaign, is rolling out a music sponsorship strategy for whiskey brand Jack Daniels in China. Read more
Cowboys extend long-running media partnership Thursday, 29 Sep 2011 09:42pm Southern Cross Austereo radio network has renewed its major sponsorship of the North Queensland Cowboys for a further three years. Read more
Events Queensland continues expansion into arts Thursday, 29 Sep 2011 09:31pm A new partnership between Events Queensland and the Queensland Performing Arts Centre (QPAC) will generate economic benefit of $16 million for Brisbane over the next four years, says Events Queensland chief executive, John O'Sullivan. Read more
Stone Brothers bullish about V8 Supercars' American Dream Wednesday, 28 Sep 2011 10:06pm The expansion of the V8 Supercars into North America was a key factor in power tools manufacturer, IRWIN Tools' decision to renew its sponsorship of the #4 Stone Brothers Racing Ford Falcon, the company said today. Read more
Queensland Rugby in deal with New Guinea Energy Wednesday, 28 Sep 2011 08:28pm Queensland Rugby and the Queensland Reds have finalised a new two-year major sponsorship agreement with New Guinea Energy (NGE), which includes an ambassadorial role for Reds Test representative Will Genia. Read more
Renault sponsors Mark Webber Challenge Wednesday, 28 Sep 2011 08:21pm Renault has signed up as a sponsor for the 2011 Mark Webber Tasmania Challenge athletics event, which returns after a three-year hiatus in December. Read more
RACT extends heavy AFL sponsorship program Tuesday, 27 Sep 2011 08:24pm Motoring and insurance company RACT has expanded its Australian rules football sponsorship program by becoming a sponsor of the North Melbourne Kangaroos AFL club and it will be a key backer of the club's matches in Tasmania. Read more
Crown hoping for business lift from new sponsorship Tuesday, 27 Sep 2011 08:24pm Casino and hotel company, Crown Limited hopes its sponsorship of Chinese tennis player, Li Na, will help it attract business from Asia to its complexes in Melbourne and Perth. Read more
MasterCard giving rugby fans their say in world first Monday, 26 Sep 2011 08:22pm For the first time in the history of the Rugby World Cup, rugby fans can vote on who should be Man of the Match, in an innovative digital activation by tournament sponsor MasterCard. Read more
