Internode renews World Solar Challenge sponsorship, touts green credentials Monday, 26 Sep 2011 08:15pm South Australian based internet company, Internode, has renewed its sponsorship of the World Solar Challenge, a solar powered car race from Darwin to Adelaide. Read more
Industry associations missing out on sponsorship: IEG Friday, 23 Sep 2011 09:36pm Membership-based associations could claim a much larger share of the sponsorship market if they adopted a new approach to corporate partnerships, according to new research by IEG Consulting. Read more
Bank extends Adelaide Festival partnership to ten years Friday, 23 Sep 2011 07:05pm Bendigo and Adelaide Bank's sponsorship of the Adelaide Festival remains one of the bank's key platforms for engaging with the Adelaide community, says chairman, Robert Johanson. Read more
EnergyWatch targeting ethnic demographics through Victory deal Thursday, 22 Sep 2011 09:22pm Melbourne Victory has signed EnergyWatch as its new co-major sponsor, just weeks after the emergent energy broker entered into a record AFL deal. Read more
Fantastic Noodles backs surfing comp Thursday, 22 Sep 2011 09:18pm Fantastic Noodles has become the major naming rights sponsor of South Australia's Kangaroo Island Pro surfing event. Read more
Samsung attracted to "hands-on" Better Homes event Thursday, 22 Sep 2011 05:47pm Samsung Electronics Australia has signed on as the exclusive major appliance partner for the Better Homes and Gardens Live event. Read more
Not-for-profit sponsorship the “best kept secret”, consultant says Wednesday, 21 Sep 2011 07:50pm Cause-related organisations would have no problems securing sponsorship dollars if they were better at telling the corporate sector what they do, says not-for-profit sponsorship consultant, Julian Moore. Read more
Sanyo to announce future of Panthers sponsorship soon Wednesday, 21 Sep 2011 07:49pm Electronics company, Sanyo, will make an announcement next month about the future of its major jersey sponsorship of the Penrith Panthers NRL club. Read more
New broadcast deal a winner for ANZ netball Championships Wednesday, 21 Sep 2011 07:49pm The ANZ Championship netball series has negotiated a new television broadcast deal with Network Ten that will help it attract increased sponsorship, says Marina Timmins, marketing and commercial manager for the series. Read more
Hahn Light keen to re-connect with golfers Tuesday, 20 Sep 2011 09:23pm Lion beer brand Hahn Premium Light has become a major sponsor of the Australian Open and PGA Championship golf tournaments as it looks to re-connect with Australian golfers. Read more
