Mother of a campaign to leverage V8s
Coca-Cola has launched a $5 million marketing campaign for energy drink Mother that will leverage its sponsorship of the V8 Supercars series and V8 supercars team, Mother Energy Racing.Read more
More latest news - page 1247
Cats take stadium back to market
The naming rights to the Geelong AFL club's home stadium are back on the market following the decision by naming rights sponsor, recruitment company Skilled Group, to finish its ten-year deal at the end of this season.Read more
CommBank becomes new RASV partner
The Commonwealth Bank has become the new principal partner of the Royal Agricultural Society of Victoria's Royal Melbourne Show. The bank hopes to leverage the sponsorship to regional Victoria and to be identified with the educational aspects of the show.Read more
Dairy Australia links with ASC in research and marketing
Dairy Australia, the dairy industry's marketing and promotional body, has become a partner of the Australian Sports Commission (ASC) and will work with its sports nutrition experts to promote the benefits of milk and other dairy products in the diets of athletes.Read more
Apollo Bicycles teams up with Victorian Institute of Sport
Apollo Bicycles has signed a new partnership with the Victorian Institute of Sport (VIS) which will see the company receive joint naming rights to the institute's cycling team, now to be called the Jayco Apollo Cycling Team.Read more
adidas makes first move into A-League
adidas has been quick to announce its first A-League apparel deal following the end of Reebok's "all of code" deal.Read more
Gold Coast United signs new major sponsor
The Gold Coast United A-League club is finalising a new front-of-jersey sponsorship deal and will re-jig its jersey branding for the coming season.Read more
Australian Open golf in talks with major sponsor prospects
The PGA of Australia is talking to several prospects about the presenting partnership for the Australian Open tournament as incumbent partner, real estate agency Century 21, weighs up its options.Read more
Coke launches NRL / AFL leveraging campaign
Coca-Cola is ramping up the leveraging of its AFL and NRL sponsorships through a national integrated marketing campaign called Team Left Field.Read more
Kaspersky Lab in talks with Sea Eagles
Antivirus software company Kaspersky Lab has settled on the Manly Sea Eagles as its preferred NRL club to sponsor as part of a brand-building exercise.Read more
