Geelong close to finalising new stadium deal Tuesday, 20 Sep 2011 09:23pm The Geelong AFL club is close to finalising a deal with its long-term lower level sponsor Simonds Homes, for it to step up to naming rights sponsor for Geelong's home stadium. Read more
Australia Post renews Stawell Gift sponsorship Monday, 19 Sep 2011 08:51pm Australia Post has renewed its naming rights sponsorship of the iconic Stawell Gift running race for another two years. Read more
Nitro Circus Live seeks sponsorship consultant on retainer Monday, 19 Sep 2011 08:42pm Global Action Sports (GAS), the promoter of Nitro Circus Live, is seeking an agency or sponsorship consultant to help secure sponsors for the Australian and New Zealand extreme motorcycle and action sports tours for the next two years. Read more
Advertising guru to headline sponsorship conference Monday, 19 Sep 2011 08:36pm Creative director, Dan Gregory, from advertising agency SMART has been announced as a keynote speaker for the upcoming Sponsorship Australasia conference. Read more
"Chairman's choice" sponsorship has had its day: Sponsorship Australasia Friday, 16 Sep 2011 09:47pm There will always be sports-mad executives who want to sponsor their favourite club without necessarily seeing a commercial return, but rights holders should think twice about entering into such arrangements, says Sponsorship Australasia chair Bruce Kaider. Read more
Union targeting JELD-WEN through St Kilda sponsorship Friday, 16 Sep 2011 09:47pm Powerful trade union the CFMEU has launched an industrial campaign targeting window and door manufacturer JELD-WEN through its sponsorship of AFL club St Kilda; while the company has refused to confirm or deny reports that it has finished with the deal. Read more
Internode becomes WOMADelaide major sponsor Friday, 16 Sep 2011 09:46pm South Australia-based internet service provider, Internode, will be the major sponsor of Adelaide music, arts and dance festival WOMADelaide 2012. Read more
Rugby World Cup 2011 to generate $641 million for NZ: Research Thursday, 15 Sep 2011 09:47pm The return of the Rugby World Cup to its spiritual home of New Zealand has provided a significant boost to commercial interest in the event, according to a new study. Read more
Polo and posh pilsener a perfect fit: Coopers Thursday, 15 Sep 2011 09:06pm Coopers will be the official beer partner of Melbourne's 2011 Christmas Polo event, in the brewer's latest bid to pitch its fledgling 62 Pilsener brand to premium drinkers. Read more
Veteran sponsor Ford takes fresh approach to Cats deal Wednesday, 14 Sep 2011 09:46pm Ford Australia has extended its sponsorship of the Geelong Cats AFL club until 2016, and is for the first time leveraging its vehicle launches directly through the deal, says Ford group manager of motorsport, sponsorship and events, Christopher Styring. Read more
