Football Federation Australia has created a range of new leveraging opportunities that should play a critical role in retaining its existing partners and attracting new ones, according to David Tucker, head of commercial operations.Read more
A-League club Melbourne Victory has announced ute canopy maker Carryboy Australia as a premier partner for the next two years.Read more
The Events Queensland funding increase of $83 million over the next four years brings its budget in line with that of Events NSW and creates major new opportunities for sponsors, according to CEO John O'Sullivan.Read more
The West Australian Sports Federation is concerned that a review of legislation governing Healthway, the health and well-being promotions arm of the Western Australian Government, could result in a significant reduction in funding received by sport in the state.Read more
The major sponsor of the NSW State of Origin team, VB, will relinquish some branding space on the back of the jersey to make way for the player name.Read more
The upcoming A-League season won't kick off until the AFL and NRL seasons are finished, which is likely to deliver better commercial outcomes for the competition, according to Football Federation Australia head of corporate affairs and communications, Kyle Patterson.Read more
Sport and entertainment personalities' increasing use of Twitter and Facebook may offer their sponsors valuable exposure benefits, but both parties need to remember that the platforms were designed for genuine social interaction, according to sponsors and talent managers.Read more
The Adelaide Festival expects a significant increase in sponsorship revenue as its moves from a bi-annual schedule to become an annual event and seeks to reclaim its status as the international festival for Australia.Read more
Adidas has signed Australian multi-code athlete Elysse Perry as a brand ambassador in a deal providing top level exposure in two women's sports.Read more
Ferry service the Spirit of Tasmania will partner the AFL's move to bring regular North Melbourne AFL club matches to Tasmania.Read more
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