Jameson Irish Whiskey has increased its sponsorship of the Australian film industry's Inside Film Awards and is restructuring its portfolio of film festival sponsorships to focus on higher-profile deals.Read more
Golf Australia has finalised a deal with group buying company Groupon Australia that will allow clubs to market their services to a broader audience.Read more
Tyre manufacturer, Hankook has become a major sponsor of the National Rugby League in a three-year deal that will be significantly ramped up in 2012.Read more
The Porsche Carrera Cup hopes to reinforce the value of the series to sponsors by using a media analysis and broadcast reporting service called Brand Matrix, says Jamey Blaikie, Porsche Cars Australia Motorsport Manager.Read more
The sports sector's reliance on alcohol sponsorship funding could be replaced by lifting liquor tax and channeling it back into sport funding, says Professor Rob Moodie, chair of global health for the Nossal Institute.Read more
The NRL today reiterated to clubs the conditions for any sponsorship agreements they enter into with wagering operators as part of a comprehensive review of the code's policies on gambling.Read more
RACV has renewed its naming rights sponsorship of the Great Victorian Bike Ride for a further three years after 99% of participants reported they were aware of the company's association with the event.Read more
Health insurance brand Mutual Community's naming rights sponsorship of the Challenge Tour cycling event will be rebranded under the name of its parent company, healthcare group Bupa.Read more
Recruitment company Adecco Group has returned to sport sponsorship, entering into a three-year major partnership with A-League football club Melbourne Victory.Read more
The Australian Federal Police has confirmed it is assisting the FBI with its investigation into overseas poker websites, but NRL club the Cronulla Sharks' sponsorship from PokerStars, is unlikely to be affected by the probe at this stage.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.