Mirabella's heart was always with the Victory Wednesday, 14 Sep 2011 09:07pm Melbourne Victory A-League club foundation sponsor Mirabella Group has returned as a sponsor and shareholder after defecting to arch-rivals Melbourne Heart two seasons ago. Read more
Emirates secures naming rights to Australian Open golf Tuesday, 13 Sep 2011 09:31pm Prolific global sponsor, Emirates, has filled a gap in its Australian marketing program by signing as the naming rights sponsor of the Australian Open golf tournament to be played at Sydney's Golf Club for the next three years. Read more
Gloria Jean’s sponsors R U OK?Day Tuesday, 13 Sep 2011 09:30pm Cafe operator, Gloria Jean's Coffees has become a major sponsor of R U OK?Day, a national day of action that aims to prevent suicide by encouraging Australians to connect with family, friends and colleagues. Read more
Social media guru a highlight for sponsorship conference Tuesday, 13 Sep 2011 09:28pm American social media expert, Amy Jo Martin, has been confirmed as a keynote speaker for next month's Sponsorship Australasia conference on the Gold Coast. Read more
Adelaide United renews major jersey deal and signs new sleeve sponsor Monday, 12 Sep 2011 09:32pm A-league club, Adelaide United has renewed its major sponsorship with South Australian beer brand Coopers and has added new property development company Hot Property Group to its sponsorship ledger for 2012. Read more
Optus “says yes” to Carlton to take sponsorship into 20th year Monday, 12 Sep 2011 09:31pm Telecommunications company Optus has renewed its sponsorship of the Carlton AFL club in a move that extends the partnership to 20 years. Read more
Harvey Norman signs finals deal with Storm Friday, 09 Sep 2011 08:49pm NRL club Melbourne Storm has announced long-time partner, retailer Harvey Norman as its official back of jersey sponsor for the 2011 finals. Read more
Vegemite brand signs first-ever sport sponsorship deal Friday, 09 Sep 2011 08:39pm A timely approach from Surfing Australia has resulted in the Vegemite brand entering into its first sports sponsorship in its almost 90 years of existence. Read more
nib signs Australian-first dual sponsorship deal Friday, 09 Sep 2011 08:29pm As tipped by Sponsorship News, Newcastle-based national health insurer nib has signed an Australian-first deal to become dual sponsor of NRL club Newcastle Knights and A-League team, Newcastle Jets. Read more
Air Australia seeking "concentrated brand awareness" through strategic sponsorships Thursday, 08 Sep 2011 09:29pm Sponsorship will play a part in Air Australia's push to build brand awareness in its key markets of Melbourne and Brisbane, says Damien Vasta, the airline's chief operations officer. Read more
