Activations Showcase
The Activation Showcase is a collection of the best and most innovative sponsorship activations from around Australia.Read more
More latest news - page 1250
Presidents Cup signs BMW as vehicle partner
BMW Australia will provide more than 50 luxury vehicles for use by players and organisers in The Presidents Cup charity golf tournament under a new sponsorship deal announced today.Read more
Content is king in digital activation, says marketer
Sponsor Blackmores is building a deeper engagement with the participants of the Sydney Running Festival by providing them with innovative online content, according to the company's digital marketing consultant, Jason Davey.Read more
Nike sponsors major surfing event slated for Manly
The Association of Surfing Professionals is set to announce a new major surfing event to be held in Manly in 2012 that will have the backing of sporting equipment and apparel giant, Nike.Read more
Corporate bookmakers not concerned by proposed broadcast regulations
Proposed tighter regulation on the broadcast of sports betting products will have a minimal impact on corporate bookmaker's sponsorships, according to Betfair.Read more
Perth 2011 Sailing in high spirits after reaching target
Perth 2011 Sailing World Championship has reached its target of signing a total of 17 partners, with the appointment of premium rum brand Inner Circle as a silver level sponsor.Read more
Online dating: AFL's top web performer begins search for new major partner
Essendon's status as the AFL's top performing club online should prove decisive as it sets out to replace Samsung as its co-major partner, says chief commercial officer, Richard Burnett.Read more
Virgin Australia announces Metricon Stadium "designer lounge"
Airline Virgin Australia, major partner of AFL club Gold Coast Suns, will tomorrow launch a corporate lounge at the club's Metricon Stadium home ground, similar in look and feel to the airline's designer airport lounges.Read more
Drag racing to appoint new sponsorship consultant
Drag Racing Australia Group(DRAG Ltd) and automotive marketing consultants DBC2 have jointly announced that DBC2 will not be renewing its involvement with ANDRA Pro Series Drag Racing sponsorship and marketing due to a change in business direction.Read more
Virgin Mobile to ramp up Splendour in the Grass activation
Through its growing music sponsorship program, Virgin Mobile is continuing its strategy of driving active consideration of its brand among music fans, according to Andrew Walsh, business director at the company's music agency, The Sound Alliance.Read more
