Why we don't have sponsorship managers: Diageo Friday, 02 Sep 2011 09:08pm Drinks company Diageo will continue to increase its promotional spend in the Australian market after completing a restructure of its marketing department that reaffirms the company's preference for giving control of sponsorships to its brand teams, according to director for brands, Matt Bruhn. Read more
Cold turkey no more as whiskey brand splashes out on Chisel deal Thursday, 01 Sep 2011 09:42pm Drinks company Campari has embarked on an aggressive marketing push for its recently-acquired bourbon brand Wild Turkey, with a new campaign that includes sponsoring the 2011 concert tour by Aussie rock icon Cold Chisel. Read more
Dogs in Space: Bulldogs teams up with Star Wars Thursday, 01 Sep 2011 09:09pm 20th Century Fox is leveraging its commercial relationship with the Bulldogs NRL club this weekend through a major match-day sponsorship to promoting the Blu-ray release of the Star Wars sci-fi franchise. Read more
SPONSOR THE FABULOUS ARTEXPRESS Thursday, 01 Sep 2011 06:53pm As one of the world's largest education systems, the NSW Department of Education and Communities has a long and successful history of partnering with the business community to support young people. Read more
Slam dunk for NBL as iiNet recognition soars Wednesday, 31 Aug 2011 08:53pm The NBL has hailed the impressive brand awareness figures achieved by its naming rights sponsor, internet service provider iiNet, as more proof of the league's resurgence and stability. Read more
Raiders head back to the market as Tradies downgrade major deal Wednesday, 31 Aug 2011 08:48pm The Canberra Raiders NRL club has taken its jersey sponsorship back into the market after its major sponsor, the CFMEU trade union-operated club Tradies, opted to downgrade its partnership. Read more
Saints reviews membership program after poor 2010 retention Tuesday, 30 Aug 2011 09:39pm AFL club St Kilda has reviewed its membership program and implemented a new system it claims will improve membership for 2012. Read more
Emerton signing not a quick fix: Sydney FC CEO Tuesday, 30 Aug 2011 08:49pm Sydney FC's signing of Socceroo Brett Emerton will immediately improve the club's commercial prospects, but it won't on its own revitalise its business strategy, according to CEO Dirk Melton. Read more
Mills a boon for Melbourne Tigers Tuesday, 30 Aug 2011 08:32pm The opportunistic signing of Australian basketball player Patty Mills by the Melbourne Tigers could be a catalyst for the club signing a new naming rights sponsor, according to commercial operations manager Stuart Kemp. Read more
Fast-growing EnergyWatch signs record $6 million Demons deal; not interested in “false economies” Friday, 26 Aug 2011 09:20pm Tough negotiations on price were never part of EnergyWatch's strategy when it approached AFL club Melbourne Demons about becoming its new major sponsor, according to the energy broker's founder, Ben Polis. Read more
