Optus changes tack on circus sponsorship
Optus has announced a comprehensive activation of its Cirque du Soleil sponsorship that will for the first time divert the majority of the telco's spend for the event into below-the-line activities.Read more
More latest news - page 1252
Sponsorship too complex to be onsold through media buying groups
Rights holders run the risk of under selling their sponsorship properties if they opt to sell through media buying agencies rather than direct to sponsors warns Bruce Kaider, president of Sponsorship Australasia.Read more
Dick Johnson Racing aims for additional $1 million a year from small business
V8 Supercar team Dick Johnson Racing (DJR) hopes to generate more than $1 million in extra sponsorship revenue through a new sponsorship program targeting small to medium companies.Read more
Football West signs new solar deal and launches environmental project
Solar hot water equipment manufacturer, MySolar, has become a major sponsor of the governing body of soccer in Western Australia, Football West, and will be the naming rights sponsor of the state's amateur competitions including the Sunday League, Metropolitan League, Masters League and Golden Oldies League.Read more
Volley becomes Australian Olympic Team partner
Pacific Brands will launch a major marketing campaign to leverage its recent sponsorship deal with the Australian Olympic Committee that will see its iconic Australian shoe brand, Volley, worn by the Australian Olympic team as it enters the main arena at the 2012 London Games.Read more
Australia Post keen on AFL community partnership
Australia Post is talking with the AFL about a significant community sponsorship, in the midst of the AFL's renewal negotiations for the NAB's involvement with the Auskick program.Read more
New owners look to boost V8s sponsorship value
The new owners of the V8 Supercars are hoping to expand the sport's sponsorship value by increasing its marketing and promotion and expanding events overseas.Read more
VB's Blues Origin deal sets up battle of the beers
Beer brand Victoria Bitter has stepped up to become naming rights sponsor of the NSW Blues State of Origin team, setting up a battle of the beers encounter with the XXXX-sponsored Queensland Maroons.Read more
Union's Raiders sponsorship is about community, not branding
The CFMEU gets little branding benefit out of its jersey sponsorship of the Canberra Raiders NRL club, which is more about giving back to the community, according to the union's ACT secretary, Dean Hall.Read more
AFL and NRL making "remarkable" progress with social media
Both of Australia's largest football codes have made huge gains in social media over the last 12 months, topping one million followers each and becoming more innovative in their use of the platforms, according to consultant Sean Callanan.Read more
