Dragon happy to pay premium to renew Queensland Reds deal Friday, 26 Aug 2011 09:15pm St George Bank's renewed sponsorship of the Queensland Reds will now cost more than $1 million a season, reflecting the team's dramatic turnaround to become Super Rugby champions. Read more
Dockers co-major renews to build new corporate identity Friday, 26 Aug 2011 09:14pm Programmed Integrated Workforce, formally known as the Integrated Group, has renewed its co-major sponsorship of AFL club Fremantle Dockers. Read more
Adelaide United's slick approach sealed new tyre sponsor Thursday, 25 Aug 2011 09:40pm Continental AG wasn't actively considering sponsorship until it received a very professional approach from A-League football club Adelaide United, according to David Goldsworthy, the tyre manufacturer's retail development manager. Read more
Premier League sponsorship on the rise Thursday, 25 Aug 2011 09:02pm Jersey sponsorship value for English Premier League football teams rose by 20% this season, according to a survey conducted by sportingintelligence.com. Read more
Golf NSW hopeful massive summer of golf will lure major sponsor for NSW Open major sponsor Wednesday, 24 Aug 2011 09:29pm Golf NSW is hopeful that increased interest in golf this summer because of the President's Cup, appearances by major names like Tiger Woods and the repositioning of the NSW Open as a top three Australian golf tournament will help it secure a naming rights sponsor. Read more
GE sponsors unique skiing event Wednesday, 24 Aug 2011 09:29pm Global electronics giant GE is sponsoring the unique skiing event One Hit Wonder Down Under in Thredbo next month, using it to and leverage its range of cameras. Read more
Sydney Festival uncorks McGuigan deal Tuesday, 23 Aug 2011 10:01pm NSW-winemaker McGuigan Wines will partner the Sydney Festival in 2012 as its official wine partner. Read more
PuntClub on the hunt for sponsorships Tuesday, 23 Aug 2011 08:46pm Sports betting social networking service PuntClub.com has appointed sports marketing consultancy ESP to identify sponsorships that can help it build brand awareness. Read more
Samsung secures naming rights for revamped Aussie Oscars Monday, 22 Aug 2011 08:44pm Samsung has bolstered its partnership with the Australian Film Institute by becoming the naming rights sponsor of its revamped awards program that will now be called the Australian Academy of Cinema and Television Arts (AACTA) awards. Read more
Kewell to fuel 20% boost in property value: Melbourne Victory Monday, 22 Aug 2011 08:42pm After signing Socceroo Harry Kewell for three years, the Melbourne Victory is expecting its away jersey co-major sponsorship to fetch 15-20% more, as it works toward finalising a new deal next month. Read more
