Sydney Opera House sponsor Origin Energy is targeting the younger demographic through a new competition offering the chance to become an official blogger of the upcoming Vivid LIVE festival.Read more
Melbourne Victory has announced Dulux as its official membership partner for the 2011/12 A-League football season - the paint company's sixth year of sponsoring the club.Read more
An NRL investigation into the Melbourne Storm salary cap breaches has revealed evidence that two of the club's sponsors were involved in paying players at the club's request.Read more
Etihad Airways has become the international airline of the V8 Supercars in a one-year deal that will see the motorsport receive international exposure Etihad's global network.Read more
Dymocks has become the official bookseller and major partner of the Melbourne Writers Festival (MWF), ending the event's four-year partnership with local book retailer, Readings.Read more
The Melbourne Victory will be the first A-League club to split its front-of-jersey sponsorship for home and away fixtures.Read more
Cricket NSW is confident its sponsorship deal with the NSW Roads and Traffic Authority will not be affected by the NSW Government's review of agency and department sponsorship spending.Read more
Automotive manufacturer Jeep is leveraging its co-major sponsorship of the Richmond Tigers AFL club through a viral video involving former Tigers' great Tom Hafey.Read more
SGIO has renewed its co-major sponsorship of the West Coast AFL club for a further three years and has released a new TVC celebrating its 25-year sponsorship of the club.Read more
Airline Virgin Blue has always been on the lookout for new sponsorship opportunities - and that position hasn't changed since its rebranding as Virgin Australia this week, the company says.Read more
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