Virgin Australia expands regional sponsorship portfolio with Mackay deal Friday, 19 Aug 2011 07:50pm Virgin Australia is continually on the lookout for "regional and targeted" sponsorship opportunities, according to group executive commercial, Liz Savage, who was speaking about the airline's naming rights sponsorship of Stadium Mackay. Read more
Flight Centre makes unbeatable travel deal with PGA of Australia Friday, 19 Aug 2011 07:18pm Flight centre will use its network to promote the Australian Open and the PGA Championship, after signing up as the PGA of Australia's official travel partner. Read more
Kelly Racing's new partnership a glass act Friday, 19 Aug 2011 07:15pm Kelly Racing has added auto glazing company Glass Assist to its sponsorship portfolio and has restructured its senior management. Read more
Hungry Jack’s considers major change to sponsorship strategy Thursday, 18 Aug 2011 09:30pm For the first time in 25 years, fast food giant, Hungry Jack's won't be sponsoring any AFL clubs next season, and is also reviewing its wider involvement with the code. Read more
Skycity breaks in to NBL Thursday, 18 Aug 2011 09:29pm Auckland entertainment venue SKYCITY has become the naming rights sponsor for New Zealand's entry in the National Basketball League, the NZ Breakers. Read more
Stratco shoehorns four sponsorships into single television campaign Thursday, 18 Aug 2011 09:15pm Home improvement retailer Stratco is claiming an industry first with its new television campaign featuring all four of its major sporting sponsorships. Read more
Allphones secures naming rights to Acer Arena Wednesday, 17 Aug 2011 09:43pm Mobile phone retailer Allphones will be the new naming rights partner of Acer Arena in a cross-platform deal signed with Nine Entertainment Company. Read more
FFA will not bend the rules for Kewell Tuesday, 16 Aug 2011 09:06pm To simply allow soccer player Harry Kewell join the A-League without restricting the types of personal sponsorship he can sign would "unravel the key economic pillars that underpin the competition", according to Kyle Patterson from the Football Federation of Australia (FFA). Read more
Audi makes more changes to yachting sponsorships Tuesday, 16 Aug 2011 06:27pm Following its recent review of its sponsorship portfolio, Audi Australia has opted for a new strategy that will involve its dealerships more directly in local sponsorship opportunities. Read more
Toyota renews Cowboys sponsorship until 2014 Monday, 15 Aug 2011 09:38pm Toyota's North Queensland dealerships play an integral role in leveraging its sponsorship of the Cowboys NRL club, and that's why the partnership has been so successful, says regional manager Sean Hanley. Read more
