NBL’s new chair receptive to expansion Monday, 15 Aug 2011 09:22pm Newly-appointed chair of the NBL Commission, Justin Milne says he's keen to expand the league in order to keep the momentum going after a successful 2010/11 season. Read more
Cadel Evans’ manager slams ambush marketing tactics Friday, 12 Aug 2011 10:09pm The management of Cadel Evans has reprimanded a number of companies that have sought to leverage off the cyclist's Tour de France win without authorisation. Read more
Sponsors failing to capitalise on booming live music sector: Repucom Friday, 12 Aug 2011 08:09pm Australia's growing music festival sector continues to attract increased sponsorship activity, but brand awareness of sponsors among music fans remains very low, according to new research by Repucom. Read more
Facebook reaches 70% of Australians, research finds Friday, 12 Aug 2011 08:06pm Social networking site Facebook has been ranked the number-one website and social media channel in Australia, according to new research by PR agency Burson-Marsteller. Read more
French brand le coq sportif locks in Wallabies deal Thursday, 11 Aug 2011 09:07pm Australian Rugby Union has announced a two-year partnership with French brand le coq sportif, which has become the official boot provider of the Wallabies until the end of the 2012 international season. Read more
Cadel Evans' management to take "less is more" approach to sponsorship Thursday, 11 Aug 2011 08:12pm Tour de France winner Cadel Evans won't be rushing into any sponsorship deals following his homecoming this week, according to his manager, Jason Bakker of Signature Sports. Read more
Adidas expands A-League roster to three Wednesday, 10 Aug 2011 09:24pm Adidas has expanded its A-League sponsorship roster by signing a deal with the Wellington Phoenix Football Club. Read more
Mazda takes Kangaroos deal to 15 years Wednesday, 10 Aug 2011 06:53pm Mazda has renewed its major sponsorship of the North Melbourne Kangaroos AFL club, citing the national media exposure, and good access to the club and players for activation activity as key elements in its renewal decision. Read more
Europcar targets WA through Glory deal Tuesday, 09 Aug 2011 09:37pm Car rental company Europcar has expanded its sponsorship program to the west coast of Australia through a major deal with the Perth Glory A-League club. Read more
