The impressive results of an Access Economics study into the economic benefits of the Sydney Festival are a boost to the event's sponsorship prospects for 2012, according to its head of business development, Malcolm Moir.Read more
My ATM has moved to hose down reports the company is unhappy with its sponsorship of AFL club Port Adelaide.Read more
Mining company Xstrata has signed up as title sponsor of an upcoming charity bike ride around Australia.Read more
UK marketing and media agency Sports Revolution has opened an office in Sydney - and is spruiking new technology it claims removes the need for expensive LED perimeter signage.Read more
The Waratahs super rugby franchise has signed a raft of new and expanded sponsorship deals that have increased its sponsorship revenue by 25%, according to Kym Aust-Howlett, general manager of marketing & operations.Read more
Sports with a strong male demographic, particularly among tradespeople, could look to the new Woolworths-backed hardware chain, Masters Home Improvement, as a a new source of sponsorship.Read more
Sport and entertainment marketing company IMG has formed a partnership with global marketing and communications company WPP that will lead to them collaborating in offering consumer products licensing and merchandising services.Read more
The PGA of Australia hopes that its revamped marketing campaign will help attract a new range of sponsors that are keen to target a female youth demographic.Read more
Revenue for the Port Adelaide AFL club is expected to increase $3.5 million a year when it begins playing home matches at a redeveloped Adelaide Oval.Read more
Electronics company, Sanyo, will review its major sponsorship of the Penrith Panthers NRL club as it looks to focus its marketing on its environmental products.Read more
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