AFL club Melbourne Demons has signed Metro Solar as shorts sponsor for the next year, complementing a raft of new deals that have increased the club's sponsorship revenue by 15%.Read more
The AFL's $1.25 billion broadcast rights deal will undoubtedly provide additional value for the code's sponsors, but it will take some time until this flows through to rights fees, according to Sponsorship Australasia chair, Bruce Kaider.Read more
Fledgling sportswear brand Fi-ta has become the official supplier of playing strips, training kit and supporters' apparel to A-League club Gold Coast United.Read more
QBE Insurance will continue as principal partner of the Sydney Swans for another five seasons.Read more
AFL matches will be broadcast by the Seven Network, Foxtel and Telstra over the next five years, under the league's new $1.25 billion broadcast rights agreement.Read more
St George Bank has launched a new sponsorship leveraging program aimed at increasing NRL fans' awareness of its partnership with namesake club, St George Dragons.Read more
The Rock the Schools program has proven a perfect platform for computer game company, Ubisoft, to connect with teenage girls, according to Ubisoft PR Manager, Anna Chance.Read more
Poultry company La Ionica has renewed its sponsorship of A-League club Melbourne Victory for a further three years, and will partner with another club sponsor, KFC, on a new community program.Read more
Data, communication, security and electrical cable manufacturer and direct wholesaler, Direct Cable Supplies (DCS) has become a major sponsor of the Stone Brothers Racing number 47 V8 Supercar.Read more
Liquor distribution group Australian Liquor Marketers (ALM) has struck its first AFL sponsorship deal, becoming a premier partner of the Sydney Swans AFL club.Read more
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