Integrated impressed by passion, not numbers Tuesday, 02 Aug 2011 09:13pm National recruitment company Integrated has signed a new multicultural partnership with the Western Bulldogs aimed at uniting the diverse ethnic groups in Melborne's Western corridor through a range of multicultural events centred around Australian Rules football. Read more
Cairns Festival doubles estimated economic impact Tuesday, 02 Aug 2011 09:06pm The Cairns Airport-sponsored Adventure Festival delivered $7.5 million in economic benefits to the Far North Queensland region, more than double the original estimate, according to the State Government. Read more
PUMA signs with Brisbane Roar Tuesday, 02 Aug 2011 09:02pm Sport apparel brand PUMA is the latest to enter the A-League through a deal with the Brisbane Roar. Read more
Hill & Knowlton may set up Australian sponsorship practice Monday, 01 Aug 2011 09:05pm Giant global public relations agency, Hill & Knowlton might set up specialist sports marketing and sponsorship practices in key markets including Australia, following the successful establishment of a sports marketing division in its London office. Read more
Woods attendance will double Australian Open metrics Monday, 01 Aug 2011 08:29pm The addition of Tiger Woods to the playing field for this year's Australian Open will help it double television ratings, attendance and exposure through digital media, according to Anthony Wright, commercial and marketing manager for the PGA of Australia. Read more
Blaze’s unique demographics clinch deal Monday, 01 Aug 2011 08:29pm NBL team the Gold Coast Blaze has used its 55%-45% male/female demographic to sign a two-year naming rights partnership with residential property developer Meriton Serviced Apartments. Read more
Triple F Racing to raffle naming rights sponsorship Friday, 29 Jul 2011 09:16pm Triple F Racing is using a novel approach to secure a new major sponsor by holding a raffle for naming rights to its entry in the V8 Supercars series for the remainder of the year. Read more
National Gallery and Rio Tinto reunite Friday, 29 Jul 2011 09:08pm The National Gallery of Australia (NGA) has renewed an old sponsorship relationship, with the signing of mining company Rio Tinto after as the major sponsor for an upcoming exhibition of work by the late Fred Williams. Read more
Young people and women less concerned about sports betting sponsorship and advertising Friday, 29 Jul 2011 07:03pm A new survey shows clearly that young people are far less concerned than older generations about sports betting advertising and sponsorship. Read more
Inaugural Sponsorship Australasia Awards announced Friday, 29 Jul 2011 06:33pm Optus and Victoria's Transport Accidents Commission (TAC) were the winners at last night's inaugural Sponsorship Australasia Sponsorship Awards. Read more
