Russian Standard Vodka's sponsorship of last week's Cleo Bachelor of the Year Awards was designed to engage the female audience that makes up 50% of Australia's vodka market, according to Beam Global senior brand manager, Andrew Skehan.Read more
Retailer Bing Lee has diverted its marketing budget into above-the-line media as it focuses on driving consumers into its stores.Read more
Reborn NBL team the Sydney Kings started and finished its first season with match attendance of 9,500, says general manager Bob Turner, and he claims this reinforces the franchise's long term viability.Read more
The Australia Business Arts Foundation (AbaF) has welcomed the appointment of media buying heavyweight Harold Mitchell as chair of the Federal Government's review of private sector support for the arts.Read more
The Australian Olympic Committee is closing in on its four-year Olympic sponsorship target of $38 million and has so far achieved 90% of its budgeted revenue.Read more
Low-cost airline Tiger Airways is looking at sponsorship opportunities and will announce details of a few new deals in the next couple of months.Read more
The National Heart Foundation has signed seven new major partners to its 'Go Red for Women' campaign which is designed to raise awareness of heart disease among women and will ramp up its sponsor engagement through a major new activation – the Healthy Heart Challenge.Read more
Fast food chain Hungry Jack's is yet to announce its next major sponsorship move after being outbid by Bank West to take up a co-major deal with the West Coast Eagles.Read more
Online poker company PokerStars.net will remain the sleeve sponsor of the Cronulla Sharks NRL club despite its operations on its sister website, www.pokerstars.com being shut down by the US government.Read more
Coal & Allied has said its naming rights sponsorship of the Newcastle Knights NRL club, which concludes at the end of this season, will be under review when the privatisation of the club is complete in May.Read more
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