Grog sponsorship ban boosts bottom line for Gloucester Park Monday, 18 Jul 2011 08:38pm Perth harness racing track Gloucester Park – the first major Australian venue to ban all alcohol advertising and sponsorship, will increase its revenue, despite dropping a lucrative race naming rights deal with a beer brand. Read more
Adidas makes second move into A-League Monday, 18 Jul 2011 08:36pm Sporting apparel company, adidas, has announced its second major A-League club deal. Read more
Naked ‘stays curious’ with Rugby World Cup social media campaign Monday, 18 Jul 2011 08:28pm Pernod Ricard owned wine brand, Brancott Estate has appointed integrated marketing company, Naked Communications to leverage its sponsorship of the 2011 New Zealand Rugby World Cup through social media. Read more
Jeep jumps on NRL opportunity Friday, 15 Jul 2011 09:23pm Jeep Australia will sponsor the Brisbane Bombers NRL bid as its automotive partner with the possibility to become a major partner if the team enters the competition. Read more
Subaru snowed under by future possibilities Friday, 15 Jul 2011 08:51pm Subaru has renewed as the major car sponsor of Perisher in an effort to target snow-goers in preparation for its new fleet launch in 2012. The deal will run until at least 2013. Read more
Follow us on Twitter - @SponsorshipNews Friday, 15 Jul 2011 08:26pm Follow us on Twitter - @SponsorshipNews Read more
Sponsorship Australasia Awards finalists announced Friday, 15 Jul 2011 07:36pm Finalists for the inaugural Sponsorship Australasia Awards include ActewAGL, Kellogg's, Motor Accidents Commission SA, NAB, NRMA, Optus, Qantas, and Victoria's Transport Accident Commission. Read more
Prevention better than cure with player use of social media Thursday, 14 Jul 2011 07:47pm Sponsors should ensure that sporting clubs' player contracts and codes of conduct have provisions dealing with the use of social media, according to Gwendoline Keel, Senior Associate from New Zealand law firm Simpson Grierson. Read more
V8 Supercars appoints marketing agent to assist international expansion Thursday, 14 Jul 2011 06:45pm V8 Supercars has appointed UK sports marketing agency, Rush Sports Marketing & Investment, as its international marketing consultant. Read more
Dynamic pricing pays for the Giants Thursday, 14 Jul 2011 06:45pm The San Francisco Giants baseball team is one of the first professional sports teams to institute a dynamic ticketing system which sets its price on factors including weather, opponents and players who will be starting. Read more
