Protect the team and know your outcomes; get a digital strategy Wednesday, 13 Jul 2011 07:32pm Digital media and online communities have become a huge part of rights holder's sponsorship programs, however companies must be well prepared if they want to use them effectively, was the major point in a digital publishing panel at the Getting the most out of Digital conference this morning. Read more
Lucky 7 promotes suppliers and new retail concept through V8s deal Wednesday, 13 Jul 2011 04:52pm Convenience store chain Lucky 7 will promote some of its key suppliers as well as a new retail initiative through its sponsorship of the Stone Brothers Racing (SBR) V8 Supercars team. Read more
Coates Hire sponsorship program to benefit Ipswich flood recovery Tuesday, 12 Jul 2011 08:58pm The leveraging plans for equipment hire company Coates Hire's naming rights sponsorship of the V8 Supercar Ipswich round will be geared to support the area still impacted heavily by the January flooding. Read more
Social media activation now crucial to US sponsors Tuesday, 12 Jul 2011 08:56pm Activating fans through social media is now a core part of most major sponsorships in the US, according to digital media experts speaking at the Getting the most out of Digital conference this morning. Read more
Queensland to host more international rugby Monday, 11 Jul 2011 08:13pm The Australian Rugby Union will capitalise on the big rise in interest in rugby in Queensland by playing more international test matches in the state. Read more
Roosters sign Sargent Security as shorts sponsor Monday, 11 Jul 2011 08:00pm Sargent Security has become a sponsor of the Sydney Roosters NRL club and hopes is will generate business leads with the club's other corporate sponsors and assist its bid for security contracts with the Rooster's leagues club. Read more
Kaspersky Labs signs with Manly NRL and hopes to continue Melbourne AFL deal Friday, 08 Jul 2011 08:23pm Internet security company, Kaspersky Labs has become the jersey sponsor of the Manly Sea Eagles NRL club and hopes to run the sponsorship in tandem with its Melbourne Demons AFL jersey sponsorship which expires at the end of this season. Read more
Association Sponsorship continues to rise; IEG Sponsorship Report Friday, 08 Jul 2011 08:23pm Sponsorship spending by professional associations is expected to tally $543 million globally in 2011 which is up 5.6% from the $514 million the sector spent last year according to American sponsorship research company, IEG. Read more
Celtics’ marketing slam-dunk with Facebook fans Friday, 08 Jul 2011 08:21pm Interactive digital media has proven crucial in driving Facebook fans of the Boston Celtics to their website and into their marketing databases, according to the club's director of interactive media, Peter Stringer. Read more
IRWIN Tools keen on V8 US expansion Friday, 08 Jul 2011 04:18pm Power tool company and motorsport sponsor, IRWIN Tools, has thrown its support behind the recent decision by the V8 Supercars to expand to the USA and race in Texas from 2013. Read more
