VW sponsorship of PGA Championships enters seventh year Thursday, 07 Jul 2011 09:10pm Volkswagen has renewed its sponsorship of the PGA Championship and will be its official motor vehicle partner for another year. Read more
TeleChoice leverages AFL to B2B markets, appoints agency Thursday, 07 Jul 2011 08:36pm Mobile phone retailer and Optus reseller, TeleChoice has appointed Sydney-based Dream Team Management to leverage its AFL sponsorships, which include deals with Carlton, Sydney, Adelaide and the West Coast. Read more
Aust Grand Prix appoint ESP as PR consultant Thursday, 07 Jul 2011 08:26pm The Australian Grand Prix has consolidated its public relations roster and has appointed sports marketing agency Elite Sports Properties (ESP) as its public relations and communications agency after a competitive tender involving more than a dozen agencies. Read more
TomWaterhouse.com looking to sponsor, appoints agency Wednesday, 06 Jul 2011 09:29pm Corporate bookmaker TomWaterhosue.com will use sponsorship to help expand into the sports betting market and has appointed an agency to review opportunities and develop its sponsorship strategy. Read more
Brisbane Festival more than doubles sponsorship Wednesday, 06 Jul 2011 09:25pm The Brisbane Festival has significantly increased sponsorship revenue for 2012 by securing new sponsors and renewing existing deals at higher levels. Read more
External websites and blogs driving Nike web traffic Wednesday, 06 Jul 2011 09:23pm Nike has experienced a considerable increase in traffic to its website NikeBasketball.com driven from social media according to Andy Pawlowski, global digital lead for Nike Basketball. Read more
Cricket Australia retains online rights to T20 competition Tuesday, 05 Jul 2011 08:29pm Cricket Australia has appointed digital agency Reactive to build the online presence for its new domestic T20 competition and plans to develop the online rights into a stand-alone asset. Read more
Football West launches new iPhone app Tuesday, 05 Jul 2011 07:18pm The governing body of soccer in Western Australia, Football West, has launched a new app for iPhone, iPod Touch and iPad to keep fans updated, in a move it says will add value to its sponsors and boost its online community. Read more
Hungry Jacks driving AFL fans into stores through tipping promotion Monday, 04 Jul 2011 08:19pm Hungry Jacks is successfully leveraging its sponsorship of the AFL through a long-running footy tipping campaign that encourages fans to tip for free burgers. Read more
Queensland Reds renew KooGa, upgrade Bartercard Monday, 04 Jul 2011 08:19pm Australian apparel company KooGa has renewed its sponsorship of the Queensland Rugby Union and will be the Queensland Reds' elite sponsor and official apparel provider for the next five years. Read more
