Toyota renews AFL partnership with new grassroots focus Friday, 01 Jul 2011 09:17pm Toyota has renewed its major AFL partnership for a further three years, and has announced it will provide the same concussion testing used by AFL clubs to over 25,000 grassroots footballers free of charge. Read more
International rounds great news for all concerned: V8 Supercars Friday, 01 Jul 2011 09:15pm The benefits for home-grown sponsors of the V8 Supercars are still very significant, despite the sport's continued expansion into overseas markets, maintains spokesman Cole Hitchcock. Read more
RaboDirect paid a "Collingwood amount" to secure Rebels deal Friday, 01 Jul 2011 07:36pm Online bank RaboDirect's naming rights sponsorship of the Melbourne Rebels Super Rugby franchise is one of the most lucrative in Australian sport, according to a rival sponsor. Read more
UniSA renews cycling deals Thursday, 30 Jun 2011 09:11pm The University of South Australia has renewed its sponsorships of the Santos Tour Down Under cycling race and the Australian national team participating in the event. Read more
Optus renews FFA deal, becomes digital partner Thursday, 30 Jun 2011 08:44pm Optus will manage, operate and commercialise Football Federation Australia's websites, mobile websites and mobile phone applications in its new role as official digital partner. Read more
Reds match on-field success off-field Wednesday, 29 Jun 2011 08:51pm The Queensland Reds Super Rugby franchise's on-field success has been mirrored off-field with the club experiencing a substantial growth in sponsorship, membership, match day attendance and broadcast numbers. Read more
Brisbane Roar signs with 2XU Wednesday, 29 Jun 2011 08:28pm The Brisbane Roar A-League club has signed a one-year partnership with Australian compression apparel company 2XU. Read more
Three pointed star returns to Australian Fashion Week Tuesday, 28 Jun 2011 08:36pm Mercedes-Benz will return to Australian Fashion Week as its naming rights sponsor, taking over from the major sponsor of the last five years, wine brand Rosemount. Read more
Arts donations rise as sponsorship steady; AbaF Survey 2011 Tuesday, 28 Jun 2011 08:28pm Private sector support in the arts has seen an increase of 4.25% to $221.1 million in 2009-10, although sponsorship recorded a 2.7% decline, according to a new survey from the Australia Business Arts Foundation (AbaF). Read more
FFA relaxes social media policy for Matildas World Cup campaign Tuesday, 28 Jun 2011 08:01pm Football Federation Australia has ramped up the use of social media to generate interest in the women's national team, the Matildas, who are competing at the FIFA 2011 Women's World Cup in Germany. Read more