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Nadal a perfect, if risky, fit for Bacardi: Consultant

World number one tennis player Rafael Nadal is the ideal choice for spirits brand Bacardi to push its 'Champions Drink Responsibly' campaign, but the appointment is not without its risks, according to entertainment marketing specialist Sean Pickwell.Read more

F1 sponsors use new ideas to expand media coverage

Major sponsors of teams competing in this weekend's Australian Grand Prix in Melbourne have been active during the week with innovative leveraging activities to broaden the appeal and media coverage generated through their sponsorships.Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?