Activations Showcase website launched Tuesday, 28 Jun 2011 04:15pm A new resource for sponsorship and brand managers that showcases some of the best sponsorship activations in Australia has just been launched. Read more
KFC supersizes new cricket deal Monday, 27 Jun 2011 08:29pm KFC has renewed and increased its sponsorship of Australian cricket and will be the naming rights sponsor of the new T20 Big Bash League for the next three years. Read more
Castrol ups ante with rugby as Bundy Rum departs Monday, 27 Jun 2011 08:29pm Automotive brand, Castrol, has become a major partner of the Australian Rugby Union and will be the naming rights sponsor of domestic test matches for the next four years. Read more
Canberra Stadium naming rights offered for first time Friday, 24 Jun 2011 09:11pm The ACT Government is expecting strong interest in the Canberra Stadium naming rights, which have this week been offered to the market for the first time. Read more
Research on basketball fans "invaluable", says NBL chief Friday, 24 Jun 2011 09:08pm The National Basketball League is poised to continue its recent growth after investing heavily in detailed research of its fan base, says Basketball Australia CEO Larry Sengstock. Read more
mixitup wins Jagermeister lead agency role Friday, 24 Jun 2011 09:06pm Brand entertainment agency mixitup has been appointed lead agency for liqueur brand Jagermeister after a competitive pitch process. Read more
Kelly Racing sponsors to benefit from reality TV show Thursday, 23 Jun 2011 09:04pm The involvement of V8 Supercars team Kelly Racing in an upcoming reality TV show will provide fantastic exposure opportunities for its sponsors, says Kelly sponsorship and marketing manager Nick Ryan. Read more
Mother of a campaign to leverage V8s Wednesday, 22 Jun 2011 09:00pm Coca-Cola has launched a $5 million marketing campaign for energy drink Mother that will leverage its sponsorship of the V8 Supercars series and V8 supercars team, Mother Energy Racing. Read more
Cats take stadium back to market Wednesday, 22 Jun 2011 08:29pm The naming rights to the Geelong AFL club's home stadium are back on the market following the decision by naming rights sponsor, recruitment company Skilled Group, to finish its ten-year deal at the end of this season. Read more
CommBank becomes new RASV partner Tuesday, 21 Jun 2011 08:30pm The Commonwealth Bank has become the new principal partner of the Royal Agricultural Society of Victoria's Royal Melbourne Show. The bank hopes to leverage the sponsorship to regional Victoria and to be identified with the educational aspects of the show. Read more
