Cricket Australia and KFC are still discussing how their relationship will progress in light of the decision to revise the model of the Twenty20 Big Bash competition, says CA's general manager of public affairs, Peter Young.Read more
Cricket NSW has already had significant enquiry from brands interested in sponsoring the two Sydney Twenty20 franchises, according to commercial operations manager, Brett Richardson.Read more
Corporate bookmaker, Sportingbet Australia has made its first foray into greyhound racing sponsorships by becoming a major sponsor of Greyhound Racing NSW.Read more
The new 'all adidas' global campaign launching in Australia tonight will for the first time showcase the manufacturer's entire range of sport and fashion sub-brands, says Adidas Australia managing director, Greg Kerr.Read more
Gas distribution company, Envestra Ltd hopes to increase the awareness of the advantages of natural gas through its premier partnership with the Port Adelaide AFL club.Read more
Cricket NSW has issued a warning about corporate hospitality companies selling packages to next season's international cricket matches without licence or the permission of the Association.Read more
Caravan manufacturer Jayco has renewed its sponsorship of the Melbourne Strom NRL club and will be its back-of-shorts sponsor until the end of this season.Read more
The Wests Tigers NRL club has secured new sponsorship deals with IT services company eGlobal and energy retailer, Australian Power & Gas, completing its on-apparel sponsorships for the season.Read more
In a bid to lift its profile in rural and metropolitan Western Australia, resource company Chevron has significantly increased it's involvement with the West Australian Symphony Orchestra (WASO) by signing on as a Platinum Partner for 2011.Read more
Lion Nathan brand, XXXX Gold hopes to increase market share in regional Victoria through the heavily leveraged sponsorship of iconic footrace, the Stawell Gift.Read more
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