Dairy Australia links with ASC in research and marketing Tuesday, 21 Jun 2011 08:27pm Dairy Australia, the dairy industry's marketing and promotional body, has become a partner of the Australian Sports Commission (ASC) and will work with its sports nutrition experts to promote the benefits of milk and other dairy products in the diets of athletes. Read more
Apollo Bicycles teams up with Victorian Institute of Sport Tuesday, 21 Jun 2011 08:23pm Apollo Bicycles has signed a new partnership with the Victorian Institute of Sport (VIS) which will see the company receive joint naming rights to the institute's cycling team, now to be called the Jayco Apollo Cycling Team. Read more
adidas makes first move into A-League Monday, 20 Jun 2011 08:44pm adidas has been quick to announce its first A-League apparel deal following the end of Reebok's "all of code" deal. Read more
Gold Coast United signs new major sponsor Monday, 20 Jun 2011 08:44pm The Gold Coast United A-League club is finalising a new front-of-jersey sponsorship deal and will re-jig its jersey branding for the coming season. Read more
Australian Open golf in talks with major sponsor prospects Friday, 17 Jun 2011 05:02pm The PGA of Australia is talking to several prospects about the presenting partnership for the Australian Open tournament as incumbent partner, real estate agency Century 21, weighs up its options. Read more
Coke launches NRL / AFL leveraging campaign Friday, 17 Jun 2011 04:50pm Coca-Cola is ramping up the leveraging of its AFL and NRL sponsorships through a national integrated marketing campaign called Team Left Field. Read more
Kaspersky Lab in talks with Sea Eagles Thursday, 16 Jun 2011 09:21pm Antivirus software company Kaspersky Lab has settled on the Manly Sea Eagles as its preferred NRL club to sponsor as part of a brand-building exercise. Read more
FFA repackages leveraging opportunities for partners Thursday, 16 Jun 2011 08:54pm Football Federation Australia has created a range of new leveraging opportunities that should play a critical role in retaining its existing partners and attracting new ones, according to David Tucker, head of commercial operations. Read more
Melbourne Victory signs Carryboy as premier partner Wednesday, 15 Jun 2011 09:21pm A-League club Melbourne Victory has announced ute canopy maker Carryboy Australia as a premier partner for the next two years. Read more
Events Queensland funding increased by $83 million Wednesday, 15 Jun 2011 08:31pm The Events Queensland funding increase of $83 million over the next four years brings its budget in line with that of Events NSW and creates major new opportunities for sponsors, according to CEO John O'Sullivan. Read more
