WA sport could receive less Healthway funding: WA Sports Federation Tuesday, 14 Jun 2011 09:22pm The West Australian Sports Federation is concerned that a review of legislation governing Healthway, the health and well-being promotions arm of the Western Australian Government, could result in a significant reduction in funding received by sport in the state. Read more
Sponsor redesigns Origin jersey after supporter backlash Tuesday, 14 Jun 2011 09:21pm The major sponsor of the NSW State of Origin team, VB, will relinquish some branding space on the back of the jersey to make way for the player name. Read more
A-League's future bright after fixtures tweak, renewed marketing effort: FFA Friday, 10 Jun 2011 09:25pm The upcoming A-League season won't kick off until the AFL and NRL seasons are finished, which is likely to deliver better commercial outcomes for the competition, according to Football Federation Australia head of corporate affairs and communications, Kyle Patterson. Read more
Sponsors mostly wary of exploiting personalities' social media fanbases Thursday, 09 Jun 2011 10:26pm Sport and entertainment personalities' increasing use of Twitter and Facebook may offer their sponsors valuable exposure benefits, but both parties need to remember that the platforms were designed for genuine social interaction, according to sponsors and talent managers. Read more
Sponsorship boost as Adelaide Festival goes yearly Wednesday, 08 Jun 2011 09:33pm The Adelaide Festival expects a significant increase in sponsorship revenue as its moves from a bi-annual schedule to become an annual event and seeks to reclaim its status as the international festival for Australia. Read more
Adidas ambassador covers two sports Wednesday, 08 Jun 2011 09:33pm Adidas has signed Australian multi-code athlete Elysse Perry as a brand ambassador in a deal providing top level exposure in two women's sports. Read more
Spirit of Tasmania helps bring Kangaroos to Tasmania Tuesday, 07 Jun 2011 09:43pm Ferry service the Spirit of Tasmania will partner the AFL's move to bring regular North Melbourne AFL club matches to Tasmania. Read more
Jameson to increase presence at film festivals Tuesday, 07 Jun 2011 09:26pm Jameson Irish Whiskey has increased its sponsorship of the Australian film industry's Inside Film Awards and is restructuring its portfolio of film festival sponsorships to focus on higher-profile deals. Read more
Golf strikes group buying deal with Groupon Tuesday, 07 Jun 2011 09:23pm Golf Australia has finalised a deal with group buying company Groupon Australia that will allow clubs to market their services to a broader audience. Read more
Hankook becomes major NRL sponsor Monday, 06 Jun 2011 09:31pm Tyre manufacturer, Hankook has become a major sponsor of the National Rugby League in a three-year deal that will be significantly ramped up in 2012. Read more
