Carrera Cup to use broadcast analysis to increase sponsorship value Monday, 06 Jun 2011 09:30pm The Porsche Carrera Cup hopes to reinforce the value of the series to sponsors by using a media analysis and broadcast reporting service called Brand Matrix, says Jamey Blaikie, Porsche Cars Australia Motorsport Manager. Read more
Liquor taxes should replace alcohol sport sponsorships, says public health expert Friday, 03 Jun 2011 07:28pm The sports sector's reliance on alcohol sponsorship funding could be replaced by lifting liquor tax and channeling it back into sport funding, says Professor Rob Moodie, chair of global health for the Nossal Institute. Read more
NRL lays down law on wagering partners Thursday, 02 Jun 2011 09:34pm The NRL today reiterated to clubs the conditions for any sponsorship agreements they enter into with wagering operators as part of a comprehensive review of the code's policies on gambling. Read more
Total recall: RACV's cycling sponsorship metrics 'off the scale' Thursday, 02 Jun 2011 09:13pm RACV has renewed its naming rights sponsorship of the Great Victorian Bike Ride for a further three years after 99% of participants reported they were aware of the company's association with the event. Read more
Bupa continues sponsorship rebranding Thursday, 02 Jun 2011 09:12pm Health insurance brand Mutual Community's naming rights sponsorship of the Challenge Tour cycling event will be rebranded under the name of its parent company, healthcare group Bupa. Read more
Adecco back in sport sponsorship with Melbourne Victory deal Wednesday, 01 Jun 2011 09:29pm Recruitment company Adecco Group has returned to sport sponsorship, entering into a three-year major partnership with A-League football club Melbourne Victory. Read more
Police probe unlikely to affect sponsorships Wednesday, 01 Jun 2011 09:29pm The Australian Federal Police has confirmed it is assisting the FBI with its investigation into overseas poker websites, but NRL club the Cronulla Sharks' sponsorship from PokerStars, is unlikely to be affected by the probe at this stage. Read more
Activations Showcase Tuesday, 31 May 2011 08:54pm The Activation Showcase is a collection of the best and most innovative sponsorship activations from around Australia. Read more
Presidents Cup signs BMW as vehicle partner Tuesday, 31 May 2011 08:37pm BMW Australia will provide more than 50 luxury vehicles for use by players and organisers in The Presidents Cup charity golf tournament under a new sponsorship deal announced today. Read more
Content is king in digital activation, says marketer Tuesday, 31 May 2011 08:21pm Sponsor Blackmores is building a deeper engagement with the participants of the Sydney Running Festival by providing them with innovative online content, according to the company's digital marketing consultant, Jason Davey. Read more
