Nike sponsors major surfing event slated for Manly Monday, 30 May 2011 09:35pm The Association of Surfing Professionals is set to announce a new major surfing event to be held in Manly in 2012 that will have the backing of sporting equipment and apparel giant, Nike. Read more
Corporate bookmakers not concerned by proposed broadcast regulations Monday, 30 May 2011 09:34pm Proposed tighter regulation on the broadcast of sports betting products will have a minimal impact on corporate bookmaker's sponsorships, according to Betfair. Read more
Perth 2011 Sailing in high spirits after reaching target Friday, 27 May 2011 09:42pm Perth 2011 Sailing World Championship has reached its target of signing a total of 17 partners, with the appointment of premium rum brand Inner Circle as a silver level sponsor. Read more
Online dating: AFL's top web performer begins search for new major partner Friday, 27 May 2011 09:34pm Essendon's status as the AFL's top performing club online should prove decisive as it sets out to replace Samsung as its co-major partner, says chief commercial officer, Richard Burnett. Read more
Virgin Australia announces Metricon Stadium "designer lounge" Friday, 27 May 2011 09:30pm Airline Virgin Australia, major partner of AFL club Gold Coast Suns, will tomorrow launch a corporate lounge at the club's Metricon Stadium home ground, similar in look and feel to the airline's designer airport lounges. Read more
Drag racing to appoint new sponsorship consultant Friday, 27 May 2011 09:29pm Drag Racing Australia Group(DRAG Ltd) and automotive marketing consultants DBC2 have jointly announced that DBC2 will not be renewing its involvement with ANDRA Pro Series Drag Racing sponsorship and marketing due to a change in business direction. Read more
Virgin Mobile to ramp up Splendour in the Grass activation Friday, 27 May 2011 01:23pm Through its growing music sponsorship program, Virgin Mobile is continuing its strategy of driving active consideration of its brand among music fans, according to Andrew Walsh, business director at the company's music agency, The Sound Alliance. Read more
Queensland happy with State of Origin compromise, but wants further negotiations Wednesday, 25 May 2011 08:02pm The Queensland Rugby League (QRL) is happy with the compromise reached over a sponsorship conflict for this year's State of Origin series, but QRL managing director, Ross Livermore, told Sponsorship News that further negotiations are needed before next year's series. Read more
Little value in one-year deals, says Sponsorship Australasia Wednesday, 25 May 2011 07:58pm One-year sponsorships only work in certain circumstances and are generally not desirable for either the sponsor or the rights holder, according to Sponsorship Australasia chair Bruce Kaider. Read more
Audi not happy with Docklands, ends yachting sponsorship Tuesday, 24 May 2011 09:29pm German car brand, Audi, has ended its two-year sponsorship of the Victoria Week yachting regatta citing one of the event's locations, Melbourne's Docklands, as not being ideal for event activation. Read more
