The AFL has grown to such an extent over the last few years that complete category protection would now be out of reach for most brands, says general manager of AFL commercial operations, Darren Birch.Read more
The Manly Sea Eagles NRL club has signed Lavazza Coffee as the naming rights sponsor of its high profile female supporters group, the Eagle Angels.Read more
The Sydney Cricket Ground Trust is set to double its LED signage ahead of next week's NRL season opener between the Sydney Roosters and the South Sydney Rabbitohs.Read more
Online retailer, DealsDirect.com.au will target St George Illawarra NRL fans and its corporate supporters through a new sponsorship deal officially launched this week during the club's successful World Club Challenge match against Wigan in the UK.Read more
The Queensland Reds super rugby franchise has signed around $650k in new sponsorship deals with a range of companies including Indigo Telecom, Lumo Energy, Gatorade and the Accor Hotel Group.Read more
Retailer Bing Lee and consumer electronics company, Sony, have ended their co-major sponsorships of the Sydney FC A-league club.Read more
The North Queensland Fury will no longer play in the A-League after failing to secure enough capital to satisfy the Football Federation Australia (FFA) requirements for next season.Read more
The major sponsors of AFL clubs receive on average $3.1 million worth of media exposure, according to the 2010 football benchmark report from media analyst Repucom International.Read more
Centrebet has entered into what is by far its largest sponsorship, a $1 million single-year deal with the St Kilda AFL club.Read more
TAB Sportsbet has become a major sponsor of Greyhound Racing NSW and will partner the association's internet-based television program, The Dogs TV.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.