Swisse expands sponsorship program into the pool Tuesday, 24 May 2011 09:20pm Swisse Vitamins has sponsored Swimming Australia for three years, and has also signed up Olympic swimmer Geoff Huegill as a brand ambassador. Read more
Social media protest over La Boite Theatre major sponsor Monday, 23 May 2011 09:26pm A social media campaign is encouraging a boycott of the La Boite Theatre Company because of its major sponsorship deal with Australian coal seam gas company, QGC. Read more
Turf war at Suncorp Stadium over conflicting State of Origin sponsorships Monday, 23 May 2011 09:18pm The new VB sponsorship of the NSW State of Origin rugby league team has created a conflict between Queensland Rugby League and the Australian Rugby League over a sponsorship clash with a Queensland State of Origin team major sponsor XXXX. Read more
TEAC deal offers priceless exposure for Winterbottom, says manager Friday, 20 May 2011 09:08pm Ford Performance Racing V8 Supercar driver Mark Winterbottom has extended his partnership with electronics brand TEAC, which has already played a vital role in lifting his media profile, according to the driver's manager, Paul Marinelli. Read more
AGL embarks on regional NSW sponsorship blitz Friday, 20 May 2011 09:02pm AGL Energy has signed new sponsorships in Dubbo, Bathurst, Coffs Harbour and Orange in a bid to improve awareness of its brand in regional NSW. Read more
Australian Ballet announces three new sponsors Friday, 20 May 2011 09:00pm The Australian Ballet has struck new sponsorship deals with cosmetics brand Napoleon Perdis, shoe brand Sambag and law firm Freehills. Read more
Power company, orchestra defend sponsorship by state-owned corporations, as review casts shadow Thursday, 19 May 2011 09:22pm A power supplier owned by the NSW Government has defended its sponsorship activities, saying they make a valuable contribution to the community and stand up to the highest level of scrutiny, as a government review of such arrangements looms. Read more
Optus changes tack on circus sponsorship Thursday, 19 May 2011 09:19pm Optus has announced a comprehensive activation of its Cirque du Soleil sponsorship that will for the first time divert the majority of the telco's spend for the event into below-the-line activities. Read more
Sponsorship too complex to be onsold through media buying groups Wednesday, 18 May 2011 09:33pm Rights holders run the risk of under selling their sponsorship properties if they opt to sell through media buying agencies rather than direct to sponsors warns Bruce Kaider, president of Sponsorship Australasia. Read more
Dick Johnson Racing aims for additional $1 million a year from small business Wednesday, 18 May 2011 09:33pm V8 Supercar team Dick Johnson Racing (DJR) hopes to generate more than $1 million in extra sponsorship revenue through a new sponsorship program targeting small to medium companies. Read more
