Football West signs new solar deal and launches environmental project Wednesday, 18 May 2011 09:32pm Solar hot water equipment manufacturer, MySolar, has become a major sponsor of the governing body of soccer in Western Australia, Football West, and will be the naming rights sponsor of the state's amateur competitions including the Sunday League, Metropolitan League, Masters League and Golden Oldies League. Read more
Volley becomes Australian Olympic Team partner Tuesday, 17 May 2011 09:30pm Pacific Brands will launch a major marketing campaign to leverage its recent sponsorship deal with the Australian Olympic Committee that will see its iconic Australian shoe brand, Volley, worn by the Australian Olympic team as it enters the main arena at the 2012 London Games. Read more
Australia Post keen on AFL community partnership Tuesday, 17 May 2011 09:06pm Australia Post is talking with the AFL about a significant community sponsorship, in the midst of the AFL's renewal negotiations for the NAB's involvement with the Auskick program. Read more
New owners look to boost V8s sponsorship value Tuesday, 17 May 2011 09:06pm The new owners of the V8 Supercars are hoping to expand the sport's sponsorship value by increasing its marketing and promotion and expanding events overseas. Read more
VB's Blues Origin deal sets up battle of the beers Friday, 13 May 2011 09:37pm Beer brand Victoria Bitter has stepped up to become naming rights sponsor of the NSW Blues State of Origin team, setting up a battle of the beers encounter with the XXXX-sponsored Queensland Maroons. Read more
Union's Raiders sponsorship is about community, not branding Friday, 13 May 2011 09:34pm The CFMEU gets little branding benefit out of its jersey sponsorship of the Canberra Raiders NRL club, which is more about giving back to the community, according to the union's ACT secretary, Dean Hall. Read more
AFL and NRL making "remarkable" progress with social media Friday, 13 May 2011 08:39pm Both of Australia's largest football codes have made huge gains in social media over the last 12 months, topping one million followers each and becoming more innovative in their use of the platforms, according to consultant Sean Callanan. Read more
Origin leveraging Opera House deal with blogging comp Thursday, 12 May 2011 09:36pm Sydney Opera House sponsor Origin Energy is targeting the younger demographic through a new competition offering the chance to become an official blogger of the upcoming Vivid LIVE festival. Read more
Dulux to continue Melbourne Victory deal Thursday, 12 May 2011 09:34pm Melbourne Victory has announced Dulux as its official membership partner for the 2011/12 A-League football season - the paint company's sixth year of sponsoring the club. Read more
Sponsors' roles in Storm salary cap affair revealed Wednesday, 11 May 2011 10:20pm An NRL investigation into the Melbourne Storm salary cap breaches has revealed evidence that two of the club's sponsors were involved in paying players at the club's request. Read more
