V8 Supercars signs first airline deal with Etihad Airways Wednesday, 11 May 2011 09:49pm Etihad Airways has become the international airline of the V8 Supercars in a one-year deal that will see the motorsport receive international exposure Etihad's global network. Read more
Dymocks sponsors Melbourne Writers Festival Wednesday, 11 May 2011 09:45pm Dymocks has become the official bookseller and major partner of the Melbourne Writers Festival (MWF), ending the event's four-year partnership with local book retailer, Readings. Read more
Victory first in A-League to split front-of-jersey sponsorship Tuesday, 10 May 2011 10:06pm The Melbourne Victory will be the first A-League club to split its front-of-jersey sponsorship for home and away fixtures. Read more
Cricket NSW unfazed by State Government review Tuesday, 10 May 2011 10:04pm Cricket NSW is confident its sponsorship deal with the NSW Roads and Traffic Authority will not be affected by the NSW Government's review of agency and department sponsorship spending. Read more
Jeep leverage Richmond deal through viral video Monday, 09 May 2011 09:33pm Automotive manufacturer Jeep is leveraging its co-major sponsorship of the Richmond Tigers AFL club through a viral video involving former Tigers' great Tom Hafey. Read more
SGIO renews West Coast Eagles deal with new TVC Monday, 09 May 2011 09:33pm SGIO has renewed its co-major sponsorship of the West Coast AFL club for a further three years and has released a new TVC celebrating its 25-year sponsorship of the club. Read more
Business as usual for sponsorship at rebranded Virgin Australia Friday, 06 May 2011 09:42pm Airline Virgin Blue has always been on the lookout for new sponsorship opportunities - and that position hasn't changed since its rebranding as Virgin Australia this week, the company says. Read more
Sydney Festival contributes $50.2million to NSW economy, study finds Friday, 06 May 2011 08:03pm The impressive results of an Access Economics study into the economic benefits of the Sydney Festival are a boost to the event's sponsorship prospects for 2012, according to its head of business development, Malcolm Moir. Read more
My ATM chairman "misquoted or misinformed" about Port Adelaide deal Friday, 06 May 2011 04:48pm My ATM has moved to hose down reports the company is unhappy with its sponsorship of AFL club Port Adelaide. Read more
Branded charity sponsorship a first for Xstrata Thursday, 05 May 2011 09:24pm Mining company Xstrata has signed up as title sponsor of an upcoming charity bike ride around Australia. Read more
