LED perimeter boards "old technology", says digital billboard company Thursday, 05 May 2011 07:43pm UK marketing and media agency Sports Revolution has opened an office in Sydney - and is spruiking new technology it claims removes the need for expensive LED perimeter signage. Read more
New deals, renewals lift Waratahs sponsorship 25% Wednesday, 04 May 2011 09:43pm The Waratahs super rugby franchise has signed a raft of new and expanded sponsorship deals that have increased its sponsorship revenue by 25%, according to Kym Aust-Howlett, general manager of marketing & operations. Read more
Will new Woolworths hardware business have a sponsorship warchest? Wednesday, 04 May 2011 09:34pm Sports with a strong male demographic, particularly among tradespeople, could look to the new Woolworths-backed hardware chain, Masters Home Improvement, as a a new source of sponsorship. Read more
IMG joins forces with WPP in new licensing business Wednesday, 04 May 2011 09:34pm Sport and entertainment marketing company IMG has formed a partnership with global marketing and communications company WPP that will lead to them collaborating in offering consumer products licensing and merchandising services. Read more
PGA of Australia seeking younger female demographic Tuesday, 03 May 2011 09:28pm The PGA of Australia hopes that its revamped marketing campaign will help attract a new range of sponsors that are keen to target a female youth demographic. Read more
$3.5 mill a year winfall for Port Adelaide Tuesday, 03 May 2011 08:38pm Revenue for the Port Adelaide AFL club is expected to increase $3.5 million a year when it begins playing home matches at a redeveloped Adelaide Oval. Read more
Sanyo reviews Panthers sponsorship Monday, 02 May 2011 07:11pm Electronics company, Sanyo, will review its major sponsorship of the Penrith Panthers NRL club as it looks to focus its marketing on its environmental products. Read more
Demons seal Metro Solar deal, total sponsorship revenue up by 15% Monday, 02 May 2011 07:11pm AFL club Melbourne Demons has signed Metro Solar as shorts sponsor for the next year, complementing a raft of new deals that have increased the club's sponsorship revenue by 15%. Read more
Too early to gauge AFL broadcast deal's impact: Sponsorship Australasia Friday, 29 Apr 2011 05:59pm The AFL's $1.25 billion broadcast rights deal will undoubtedly provide additional value for the code's sponsors, but it will take some time until this flows through to rights fees, according to Sponsorship Australasia chair, Bruce Kaider. Read more
Gold Coast United locks in apparel partner Friday, 29 Apr 2011 05:59pm Fledgling sportswear brand Fi-ta has become the official supplier of playing strips, training kit and supporters' apparel to A-League club Gold Coast United. Read more
