Bonus for sponsors as Sydney Writer’s Festival expands Thursday, 14 Apr 2011 08:48pm The Sydney Writers' Festival's growth into the younger demographic over the past two years will provide its sponsors with a bonus market to expose their brands. Read more
Queensland Reds sign airline, energy deals Thursday, 14 Apr 2011 08:45pm The Queensland Reds super rugby franchise has signed news deals with Brisbane based Strategic Airlines and gas and electricity retailer Lumo Energy. Read more
Open Universities does deal with Victorian Institute of Sport Thursday, 14 Apr 2011 08:28pm Distance learning company Open Universities Australia (OUA) has become a sponsor of the Victorian Institute of Sport under a two-year deal titled 'Open for Success'. Read more
No more “ladies in lycra” - ambassadors must be marketing savvy: Consultant Wednesday, 13 Apr 2011 09:22pm Brand ambassadors are crucial to measuring the success of an experiential campaign - so they'd better be good, says marketing consultant Mark Pickering. Read more
Idris signing brings the ‘Gen Y’ factor to the Titans Wednesday, 13 Apr 2011 09:22pm The signing of NRL sensation Jamal Idris to the Gold Coast Titans will bring the "Gen Y factor" to the NRL club according to Titans managing director Michael Searle. Read more
Gold Coast builds reputation as sports tourism destination with Rugby Sevens win Wednesday, 13 Apr 2011 09:21pm By securing the rights to host the Australian leg of the HSBC Sevens World Series Rugby tournament, the Gold Coast has boosted its credentials as a sports tourism destination and given its bid to host the 2018 Commonwealth Games additional steam, according to John O'Sullivan, head of Queensland Events. Read more
Toyota's AFL campaign proves importance of "story-telling" in sponsorship: Consultant Tuesday, 12 Apr 2011 09:23pm The continued public interest in Toyota's 'Legendary Moments' AFL campaign demonstrates the value of story-telling in leveraging a sponsorship, according to Blair Crouch, senior marketing consultant at Gemba. Read more
MTAA Super renews V8 Supercars sponsorship Tuesday, 12 Apr 2011 06:41pm The Motor Trades Association of Australia Superannuation Fund (MTAA Super) has renewed its sponsorship of the V8 Supercars, and will be the series' official superannuation fund for a further year. Read more
Queensland Nickel renews Gold Coast United deal Tuesday, 12 Apr 2011 06:37pm Mining company Queensland Nickel has extended its major sponsorship of A-League football club Gold Coast United. Read more
Sponsorship association developing lobbying strategy to address threats Monday, 11 Apr 2011 09:38pm Sponsorship Australasia is ramping up its government lobbying capabilities and is drafting a position paper to review the current sponsorship environment. Read more
