SKINS expands AFL club sponsorship program Monday, 11 Apr 2011 09:20pm Compression garment manufacturer SKINS is increasing its association with AFL club, signing new deals with the Richmond Tigers and Brisbane Lions. Read more
Jana Living promotes Warragul through V8 Supercar deal Monday, 11 Apr 2011 09:20pm Residential and industrial property developer Jana Living has become a major sponsor of the Brad Jones Racing V8 Supercars team and hopes to generate awareness of the regional country Victoria town of Warragul through the deal. Read more
Samsung leveraging Essendon deal through "smart TV" range Friday, 08 Apr 2011 08:45pm Samsung Electronics Australia is set to launch a new range of TVs that offers sports fans the ability to interact with each other on social media platforms during matches. Read more
CBA announces campaign to leverage Australian of the Year deal Friday, 08 Apr 2011 08:44pm The Commonwealth Bank of Australia has announced a new community mentoring program called 'Launching Local Heroes' to leverage its long-running sponsorship of the Australian of the Year Awards. Read more
Fashion week organiser won't confirm sponsor change Friday, 08 Apr 2011 06:57pm Australian Fashion Week organisers IMG is refusing to confirm or deny reports that automotive brand Mercedes-Benz will take over as naming rights sponsor from next year onwards. Read more
Blanket bans on ambassador deals unwise, says talent agent Thursday, 07 Apr 2011 09:41pm Ambassador deals are still a powerful selling tool and can be risk-free if sponsors choose the right property, according to 5 Oceans Management director Andrew Fraser. Read more
We're not dependent on alcohol dollars: V8 Supercars Thursday, 07 Apr 2011 09:38pm The V8 Supercars could easily survive without revenue from alcohol sponsorship deals, says media manager Cole Hitchcock. Read more
BankWest bumps Hungry Jacks from top Eagles sponsorship Wednesday, 06 Apr 2011 09:46pm Fast food giant Hungry Jacks will end its co-major sponsorship of the West Coast Eagles AFL club at the end of this season to make way for a new lucrative four-year co-major deal the team has struck with Commonwealth Bank subsidiary BankWest. Read more
Ford aiming to "contemporise" brand through renewed surfing deal Wednesday, 06 Apr 2011 09:36pm Ford's presenting rights sponsorship for Easter's Rip Curl Pro at Bells Beach is the ideal opportunity for the automotive brand to increase its association with a "youthful, edgy, fun" property, says Ford group manager – motorsport, sponsorship, events Christopher Styring. Read more
Arts sponsorship in UK continues to feel GFC impacts Wednesday, 06 Apr 2011 09:35pm Arts sponsorship in the UK fell by a further 5.3% in 2010, marking a 16.5% drop since it peaked in 2007, according to a new survey by Research and Markets. Read more
