Opera House signs first major environmental sponsorship deal Tuesday, 05 Apr 2011 08:36pm The Sydney Opera House hopes a unique environmental sustainability partnership with Origin Energy is the start of a longer-term relationship between the parties. Read more
Two mystery bidders vying for NSW State of Origin sponsorship Tuesday, 05 Apr 2011 08:36pm Two companies are in final negotiations to become the major sponsor of the NSW State of Origin series, according to Basil Scaffidi from Sports & Entertainment Limited, the sponsorship consultant for the National Rugby League. Read more
Football West expands online offering Tuesday, 05 Apr 2011 08:34pm Football West, the governing body of soccer in Western Australia, has relaunched its online presence and expanded the service to include video news and features from all levels of the WA game, including amateur, juniors and women. Read more
CUB barrels Lion Nathan out of NSW Rugby Monday, 04 Apr 2011 09:47pm Carlton & United Breweries (CUB) has continued its push into Super Rugby by becoming a major sponsor of the NSW Waratahs Super Rugby franchise. Read more
Betfair ups ante with Queensland Reds sponsorship Monday, 04 Apr 2011 09:47pm Betfair has expanded its rugby sponsorship program by signing a six-figure, two-year sponsorship deal with the Queensland Reds Super Rugby franchise to become its official wagering partner. Read more
Jilted orchestra sponsor goes on the offensive Monday, 04 Apr 2011 09:46pm Tasmanian Symphony Orchestra sponsor, digital agency Future Medium, has taken the orchestra to task over its decision to ditch the website the company designed for it less than a year after it went live. Read more
Diageo extends Cowboys deal Friday, 01 Apr 2011 07:52pm Drinks company Diageo has extended its partnership with NRL club North Queensland Cowboys. Read more
Fashion Week the perfect "ecosystem" for HP Friday, 01 Apr 2011 07:08pm Hewlett-Packard (HP) has become the technology partner of the Rosemount Australian Fashion Week in a multi-year deal. Read more
Four'N Twenty looks to crack Sydney market with Swans deal Friday, 01 Apr 2011 07:06pm Pie brand Four'N Twenty has signed a five-year sponsorship agreement with AFL club Sydney Swans in a move to consolidate its position in the Sydney market. Read more
Warnie takes aim at cricket sponsor Vodafone Friday, 01 Apr 2011 07:05pm Already under fire for its struggling national mobile network, Cricket Australia sponsor Vodafone has suffered its greatest indignation yet - a public rebuke from cricketing legend, Shane Warne. Read more