Extension for Sponsorship Awards submissions Thursday, 31 Mar 2011 07:35pm Sponsorship Australasia (SA) has extended the close of submissions date for the inaugural SA Awards to Friday, 1 April, 2011. Read more
London 2012 sponsorship one year behind schedule: Elite Sports Properties Wednesday, 30 Mar 2011 08:42pm Sponsors are only now ramping up their activation programmes for the London 2012 Olympics, about a year behind the schedule followed in the lead-up to the Sydney games, according to Rob Woodhouse, director of talent agency Elite Sports Properties. Read more
Subway renews Netball SA major sponsorship Wednesday, 30 Mar 2011 08:27pm Fast food company, Subway, has renewed its major sponsorship of Netball SA for a further three years and will step-up its leveraging of the sponsorship through a range of new match day promotions and venue branding. Read more
Bupa rebrands AFL sponsorships, on the lookout for national properties Wednesday, 30 Mar 2011 07:56pm Health insurance and aged care company Bupa has confirmed the rebranding of its sponsorships of the Hawthorn and Brisbane Lions AFL clubs, and is looking for additional national properties with a focus on community engagement. Read more
CUB retains Gabba pourage for AFL Tuesday, 29 Mar 2011 08:25pm An expanded sponsorship program in Queensland has helped Carlton and United Breweries (CUB) increase its market share in its main competitor's heartland. Read more
Microsoft sponsors NZ Rugby World Cup Tuesday, 29 Mar 2011 08:24pm Software giant, Microsoft has become a major sponsor of the Rugby World Cup. Read more
Jet Couriers sponsors Melbourne Aces baseball Tuesday, 29 Mar 2011 08:24pm Courier company, Jet Couriers has become the inaugural naming rights sponsor of the Melbourne Aces Australian Baseball League franchise. Read more
Event leveraging key to Suncorp Gold Coast Marathon deal Monday, 28 Mar 2011 09:42pm Activation at the event will be a key element of Suncorp's sponsorship of the Gold Coast Marathon, according to Kirsten Wiskar from the company's sponsorship team. Read more
New White King owners won't rule out sponsorship Monday, 28 Mar 2011 07:56pm The new owners of the White King household products brand have announced an aggressive new marketing push to increase its market share in the cleaning and laundry products categories. Read more
Australian Ballet signs first-of-a-kind deal Monday, 28 Mar 2011 04:10pm Cosmetics company, Napoleon Perdis, will become the official beauty partner of the Australian Ballet. Read more
