SA-based home building products company, Stratco, is optimistic that the signing of promising young V8 Supercars driver David Reynolds will bring the company improved television exposure in its second season as major sponsor of the Kelly Racing team.Read more
National Basketball League clubs are expecting significant financial turnarounds this season with impressive figures in match attendance, TV audience share and web traffic, according to Aaron Flanagan, general manager of sales and marketing.Read more
The revelations of Tiger Woods' infidelities had a negative impact on the sale of Nike golf balls, but the company would have lost even more if it had dumped the golfer, according to new research.Read more
Swimwear brand Speedo has announced Australia's Miss Universe 2009 representative, Rachael Finch, as the face of its summer 2011 collections.Read more
Financial rewards offered to elite sportspeople in Australia are lagging behind pay increases in the general community and to rewards offered in overseas sports, a new report has found.Read more
The St George Illawarra Dragons NRL club increased corporate revenue by 20% in 2010 according to David Perry, executive manager of partnerships for the club.Read more
Fairfax Media has become a principal partner of the Taronga Conservation Society Australia and will promote a range of conservation and fundraising initiatives through its publications as part of the three-year deal.Read more
Australian branded apparel company, Gazal Corporation Group has become a major sponsor of the Kelly Racing V8 Supercar team.Read more
Queensland security screens company, Crimsafe has bought into the Dick Johnson Racing V8 Supercars team (DJR).Read more
Land Rover's sponsorship of the 2011 New Zealand Rugby World Cup will be heavily leveraged in Australia, says Jaguar Land Rover marketing and public affairs manager, Tim Krieger.Read more
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