Rally Championship announces naming rights sponsor after three year gap Friday, 18 Feb 2011 07:10pm The Australian Rally Championship (ARC) will have a naming rights sponsor this year for the first time since 2007 following the signing of a new deal with automotive components manufacturer, Bosch. Read more
Solar company becomes Essendon major partner Thursday, 17 Feb 2011 09:42pm Solar power retailer True Value Solar has become joint major partner of AFL club Essendon in a three-year deal. Read more
Stratco adds Queensland Reds to sponsorship portfolio Thursday, 17 Feb 2011 09:02pm SA-based home building products company, Stratco, has become a major sponsor of the Queensland Reds Super Rugby franchise. Read more
RaboDirect spending big on leveraging Rebels deal Thursday, 17 Feb 2011 08:43pm Online banking brand RaboDirect's leveraging spend this year on the Melbourne Rebels will significantly outstrip its underlying investment in the rights themselves, according to general manager Greg McAweeney. Read more
Education the key to stop decline in leveraging spend Wednesday, 16 Feb 2011 08:18pm A lack of education about the role of sponsorship in the marketing mix is behind the continuing decline in the amount of money spent to leverage and activate sponsorships, according to Bruce Kaider, president of sponsorship industry association, Sponsorship Australasia (SA). Read more
Betezy adds greyhound association sponsorship to roster Wednesday, 16 Feb 2011 08:18pm Corporate bookmaker, Betezy has become a sponsor of the NSW Greyhound Breeders, Owners and Trainers Association (NSW GBOTA) and will receive track signage at the organisation's track in Maitland. Read more
Aegis becomes North Melbourne AFL headquarters sponsor Tuesday, 15 Feb 2011 08:55pm Outsourcing and training company, Aegis Services Australia has become a major sponsor of the North Melbourne AFL club and as part of the deal will receive naming rights to the club's new headquarters for the next three years. Read more
Crazy John’s renews Collingwood AFL deal Tuesday, 15 Feb 2011 08:48pm Mobile phone retailer, Crazy John's has renewed its major sponsorship of the Collingwood AFL club for a further three years, taking the partnership beyond a decade. Read more
HSV becomes V8 safety car sponsor Tuesday, 15 Feb 2011 07:09pm Holden Special Vehicles, which is the performance road car business of V8 Supercar team, Walkinshaw Racing, has become a major sponsor of the V8 Supercars series and will be the official safety and course car supplier for the 2011 season. Read more
WesTrac to generate community awareness through Knights deal Monday, 14 Feb 2011 08:38pm Heavy machinery company, WesTrac has become a major sponsor of the Newcastle Knight NRL club, completing the club's on-field apparel sponsorship book for the 2011 season. Read more
