Automatic teller machine vendor MyATM is still deciding on the extent of its future sponsorship relationship with Port Adelaide AFL Club, and may drop its second brand featured with the club, Aussie ATM next year.Read more
Airline Qantas is set to be announced as the naming rights sponsor of A-League club Newcastle Jets' clash with Major League Soccer's LA Galaxy.Read more
Nutrition and compression products manufacturer Body Science has appointed new consultancy, Dream Team Management, to manage its sponsorship portfolio.Read more
Specialist motor vehicle insurer, Shannons has renewed its naming rights sponsorship of the Nationals Motor Racing Championships for the fifth consecutive year.Read more
Before they make a sponsorship decision, brand marketing managers should ask themselves the crucial question - does the deal satisfy the "three Rs" of sponsorship activation? says Glen Ryan, creative director of brand experience marketing company, 2fish.Read more
The value of shirt sponsorships in European club soccer has increased by 20% according to the 2010/11 European Jersey Report.Read more
Just a week after announcing an apparel partnership with the Richmond AFL club, Australian apparel brand KooGa has done a deal with the Brisbane Lions AFL club.Read more
Photography company, Kodak has renewed its naming rights sponsorship of the Inside Film Awards for a second consecutive year.Read more
Telstra-owned online classifieds business, Trading Post has ended its major sponsorship of the Brad Jones Racing V8 Supercar team 12 months into its three-year deal and is understood to be taking up a similar sponsorship with a competing V8s team.Read more
After signing a major sponsorship deal with iconic Australian drag racing outfit Team Bray earlier this month, Sidchrome has been announced as the new official hand tool supplier of the ANDRA Pro Series.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.