New sponsor Bingle hails Richmond Tigers' online credentials Friday, 04 Feb 2011 05:26pm A recent viral campaign by the Richmond Tigers to boost its membership demonstrates that the AFL club is an innovator in online media, according to Kate Jennings, marketing manager of the club's new major sponsor, Bingle Car Insurance. Read more
Sponsorship association questions new alcohol sponsorship study Friday, 04 Feb 2011 05:02pm Sponsorship Australasia has criticised a Monash University study published by the Alcohol and Alcoholism Oxford Journal that links alcohol sponsorship with hazardous drinking habits. Read more
Melbourne Storm renews two sponsors Thursday, 03 Feb 2011 09:48pm The Melbourne Storm NRL club has renewed sponsorship deals with power tools brand Makita and apparel company KooGa. Read more
Titan wins NRG Strength Band account Thursday, 03 Feb 2011 09:46pm Sports marketing company Titan Management has been appointed by Gold Coast based strength band company NRG Strength Band as its sports marketing agency. Read more
Thorpe's return to boost other swimming sponsors, including Singapore Airlines Thursday, 03 Feb 2011 09:38pm Ian Thorpe's return to swimming will not only benefit his principal sponsor Virgin Blue, but will lift the value of all swimming sponsorships, including Virgin's indirect competitor, Singapore Airlines. Read more
IAG retains M&C Saatchi Sport & Entertainment Thursday, 03 Feb 2011 08:35pm Insurance giant, IAG has retained sports marketing agency, M&C Saatchi Sport & Entertainment as the leveraging agency for the NRL and AFL sponsorships held by its direct insurance businesses NRMA , SGIO and SGIC. Read more
Stadium sponsorship rock solid despite council campaign, says WAFC Thursday, 03 Feb 2011 08:11pm WA's Subiaco Council has launched a campaign that it hopes will see the West Australian Football Commission rethink its naming-rights sponsorship agreement with Perth stockbroking and financial services firm, Patersons Securities. Read more
Sponsorship contributing to problem drinking among sportspeople: Study Wednesday, 02 Feb 2011 09:28pm Sportspeople that receive some form of alcohol sponsorship are more likely to be problem drinkers, concludes new research by a group of Melbourne academics. Read more
Rabbitohs form partnership with urban music festival Wednesday, 02 Feb 2011 05:52pm The South Sydney Rabbitohs NRL club has formed a unique partnership with urban music festival, Supafest that will see the event promoted to Rabbitohs fans and its artists involved with the club's community programs. Read more
Major win for Australian signage company Wednesday, 02 Feb 2011 04:46pm Sydney based stadium signage company, Out & About Marketing & Media (OAMM), has secured the rights to sell and operate stadium front row LED perimeter signage at Super Rugby matches in New Zealand for the next five years. Read more
