This week's announcement that CGU Insurance would replace mortgage broker Aussie as the co-major sponsor of the Collingwood AFL club continues the trend toward co-major sponsorships structures in the AFL and brings the total number of clubs with co-major sponsors to ten.Read more
Ford has announced it will continue its sponsorship of the Australian Formula Ford Championship, which will now be known as the Ford Fiesta Cup.Read more
Open Universities Australia has become a major sponsor of Football Federation Australia (FFA) and the players' association, Professional Footballers Australia (PFA).Read more
Insurance Australia Group (IAG) subsidiary CGU has become a joint major sponsor of the Collingwood AFL club in a deal said to be worth up to $14 million over seven years.Read more
Event management company USM Events has added a new multi-sport festival to its portfolio of major events with the headline race offering a 100,000 Euro prize pool.Read more
Pacific Brands clothing line, Bonds has become a sponsor of Surf Life Saving Australia (SLSA) in a deal that could generate over $600,000 for the organisation.Read more
HSBC has simultaneously announced the renewal of its naming rights sponsorship of the Waratahs Super Rugby franchise as well as its principal partner sponsorship of the British and Irish Lions Tour to Australia in 2013.Read more